“…Nonprofits also experience some particular HRM challenges that highlight the need for continuing research. These challenges can include high levels of turnover (overall and in often low‐paid front‐line work), difficulty attracting qualified professionals (as extrinsic rewards may be higher in the public or private sector), career development and promotion paths (as many nonprofits are relatively lean on staff and have fewer avenues for development and promotion), and overall motivation and retention over time (Abzug, ; Ban, Drahnak‐Faller, & Towers, ; Guo et al, ; Kang, Huh, Cho, & Auh, ; Preston, ; Selden & Sowa, ; Suh, ). While the connection many nonprofit workers feel toward their organizations and their missions brings many workers through the door, deficiencies in HRM practices and the effective management of workers can hinder the ability of that initial connection and mission attachment to keep employees motivated and retained (Brown & Yoshioka, ; Brown, Yoshioka, & Munoz, ; Kim & Lee, ).…”