Human-centered design for immersive interactions

Jerald, Jason

doi:10.1109/vr.2017.7892361

Cited by 116 publications

(167 citation statements)

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“…With their gaze largely directed at the on-screen controls, and not constantly at the environment itself means the controllers themselves may have broken the level of presence and immersion, illustrated by participant comments like “it took me out.” The lack of physical body turning (as in, rotating the body to change orientation) from participants should also be taken into discussion, since this is a frequent and debatable point in creation of cinematic VR content; where and how do we direct the gaze, and prompt emotional moments? Covert and overt orienting are often embedded within a VR narrative to direct attention, with immersive audio ( Jerald, 2016 ). Given the Google Earth VR environment is open and exploratory, it would be beneficial to explore directed narratives as stimulus for covert and overt orienting.…”

Section: Discussionmentioning

confidence: 99%

Are You Awed Yet? How Virtual Reality Gives Us Awe and Goose Bumps

2018

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“Awe” is a category of emotion within the spectrum of self-transcendent experiences. Awe has wellness benefits, with feelings of social interconnectivity and increased life satisfaction. However, awe experiences remain rare in our everyday lives, and rarer in lab environments. We posit that Virtual Reality (VR) may help to make self-transcendent and potentially transformative experiences of awe more accessible to individuals. Here, we investigated how interactive VR as a positive technology may elicit awe, and how features of aesthetic beauty/scale, familiarity, and personalization (self-selection of travel destinations) may induce awe. In this mixed-methods study, participants used an interactive VR system to explore Earth from ground and orbit. We collected: introspective interviews and self-report questionnaires with participants’ experience of awe; information on personality traits and gender; and we recorded physiological goose bumps on the skin (using an arm-mounted goose bump camera instrument), which is a documented marker of an awe experience. Results showed that on a scale of 0–100 for self-reported awe, four different interactive VR environments yielded an average awe rating of 79.7, indicating that interactive VR can indeed induce awe. 43.8% of participants experienced goose bumps: awe ratings positively correlated with the occurrence of goose bumps with those who experienced goose bumps having showed significantly higher ratings of awe than those who did not. Most (64%) of the goose bumps occurred when participants self-selected their VR environment. Participant statements from the interviews were characteristic of an awe-inspiring experience, revealed themes of social connection, and usability problems with the VR interface. Personality traits yielded no clear correlation to awe ratings, and females appear to experience more goose bumps than males. In summary: (1) Interactive VR can elicit awe, especially within familiar, self-selected environments; (2) Physiological goose bumps can be recorded to provide reliable, non-intrusive indications of awe; (3) Care must be taken to design interaction interfaces that do not impede awe; and (4) While personality traits are not correlated to awe ratings, goose bumps were experienced more frequently among females. We aim to conduct future studies using custom VR environments, interfaces, and additional physiological measures to provide further insight into awe.

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Section: Discussionmentioning

confidence: 99%

Are You Awed Yet? How Virtual Reality Gives Us Awe and Goose Bumps

2018

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“…An equally important part of developing a virtual experience is choosing the appropriate set of input devices to allow the user to communicate with the 3D environment, such as 2D desktop input devices (mouse, joysticks), 3D tracking input devices and more natural man–machine interfaces (e.g., voice, natural body movements, bioelectric and brain inputs). Several works provide strong evidence of the effects of input devices on the quality of the user experience (Jerald, 2017) and human performance (MacKenzie and Ware, 1993), among other factors. For a general classification of input interfaces, see LaViola et al (2017).…”

Section: A New Methodsological Research Framework For Virtual Experienmentioning

confidence: 99%

Virtual Reality in Marketing: A Framework, Review, and Research Agenda

2019

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Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisfactory consumer experiences that mirror those experienced in physical stores. However, most of the studies published to date lack a certain measure of methodological rigor in their characterization of XR technologies and in the assessment techniques used to characterize the consumer experience, which limits the generalization of the results. We argue that it is necessary to define a rigorous methodological framework for the use of XRs in marketing. This article reviews the literature on XRs in marketing, and provides a conceptual framework to organize this disparate body of work.

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“…The term “Virtual Reality” was popularised in 1988 by Jaron Lanier, American philosopher, and computer scientist through his company VPL Research [ 1 , 2 ]. VR is defined as “ a three-dimensional simulated environment based on technology that enables the user to interact with real-world simulations or alternative realities ” [ 3 ]. Lioce et al [ 4 ] further define VR as “ a computer-generated three-dimensional environment that gives an immersion effect” .…”

Section: Introductionmentioning

confidence: 99%

Nursing & Midwifery students’ experience of immersive virtual reality storytelling: an evaluative study

et al. 2020

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Background: Immersive Virtual Reality (iVR) storytelling is a concept that merges groundbreaking virtual reality technology with the traditional art of storytelling. Virtual reality storytelling offers a rare opportunity to present abstract experiences that challenge boundaries, heighten emotions, and convey previously intangible concepts. Scientific research into immersive virtual reality storytelling is still in its infancy, particularly regarding the field of education in Nursing and Midwifery. Therefore, this study set out to investigate the subjective experience of using an immersive virtual reality storytelling experience as an active pedagogy. Methods: This was an evaluative study incorporating a multimodal approach encompassing a cross-sectional survey and observational study conducted in a large University in Ireland, offering major undergraduate and graduate degree programmes in the fields of Nursing and Midwifery. Students were invited to view the innovative virtual reality storytelling experience "Wonderful You" (BHD Immersive) that tells the story of the first 9 months of a baby's life inside the woman's womb. On completion, students were asked to complete an anonymous survey about their experience. Observational studies were also carried out, examining the student's engagement and interaction with the iVR experience. A combination of statistical and thematic qualitative analysis was employed to interpret the respective summative rating scale and open-ended response questions in the evaluation survey. Data captured from the observations were grouped into categories and analysed capturing key themes. Results: A response rate of 71.2% (n = 94) identified iVR storytelling as a memorable learning experience that triggered students' engagement and motivation to learn. IVR storytelling enabled students to visualise and better understand abstract concepts. Qualitative analysis of narrative responses revealed the positive evaluations of the iVR storytelling experience. Observational studies further revealed students were highly engaged and interacted positively with the iVR storytelling experience. Conclusions: The full potential of this new medium of iVR storytelling has yet to be seen. However, this study provides an encouraging insight into the positive attributes of iVR storytelling that engages students and creates authentic active learning experiences.

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Human-centered design for immersive interactions

Cited by 116 publications

References 0 publications

Are You Awed Yet? How Virtual Reality Gives Us Awe and Goose Bumps

Are You Awed Yet? How Virtual Reality Gives Us Awe and Goose Bumps

Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Nursing & Midwifery students’ experience of immersive virtual reality storytelling: an evaluative study

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