“…Sustainable business models (SBMs) thrive with women’s active involvement, catalyzing innovation and societal progress, thus enhancing economic resilience and fostering lasting environmental and social impact. Women are vulnerable before, during and after armed conflicts (Cohen, 2013; Hernandez et al , 2022; Molestina and Salcedo, 2022), which worsen gender inequality and forces women to live at the base of the pyramid (BoP; people who survive on less than $2.5 a day) (Dentchev et al , 2022). Nevertheless, women who are compelled to assume the role of family heads due to the loss of husbands or partners in conflicts have transitioned into necessity-based entrepreneurs, shifting from mere victims to proactive agents of societal change and generators of well-being (Barkema, Bindl and Tanveer, 2023), embodying the role of entrepreneurs-for-peace (E4P) (Joseph et al , 2023; Katsos and AlKafaji, 2019; Miklian and Medina Bickel, 2020; Mikliian and Kristian, 2018) and reconciliation agents for sustainable peace (Gallo, Sosa and Velez-calle, 2022; Pachano, Idrovo and Rodriguez, 2022) achieved through sustainable development (Joseph and Van Buren, 2022).…”