The gaze pattern associated with image exploration is a sensitive index of our attention, motivation and preference. To examine whether an individual's gaze behavior can reflect his/her sexual interest, we compared gaze patterns of young heterosexual men and women (M = 19.94 years, SD = 1.05) while viewing photos of plain-clothed male and female figures aged from birth to sixty years old. Our analysis revealed a clear gender difference in viewing sexually preferred figure images. Men displayed a distinctive gaze pattern only when viewing twenty-year-old female images, with more fixations and longer viewing time dedicated to the upper body and waist-hip region. Women also directed more attention at the upper body on female images in comparison to male images, but this difference was not age-specific. Analysis of local image salience revealed that observers' eye-scanning strategies could not be accounted for by low-level processes, such as analyzing local image contrast and structure, but were associated with attractiveness judgments. The results suggest that the difference in cognitive processing of sexually preferred and non-preferred figures can be manifested in gaze patterns associated with figure viewing. Thus, eye-tracking holds promise as a potential sensitive measure for sexual preference, particularly in men. 2
IntroductionVisual exploration of our environment involves a series of saccades to direct our fixation to regions that are informative or interesting to us. The preferred regions within a scene are often inspected earlier and attract more fixations and longer viewing time (Henderson, 2003). This preference-biased gaze distribution is shown to have a causal effect on conscious preference decision making (Shimojo, Simion, Shimojo, & Scheier, 2003). Gaze patterns hence provide a real-time behavior index of ongoing perceptual and cognitive processing, and could be sensitive indices of our attention, motivation, and preference, especially when exploring scenes of high ecological validity (Henderson, 2003; Isaacowitz, 2006; Rayner, 1998). phallometric assessment and self report, often attract criticism that they are intrusive (e.g., phallometric assessment), susceptible to deception (e.g., self-report), and that they lead to high levels of false negative and false positive identifications (Flak, Beech, & Fisher, 2007;Kalmus & Beech, 2005). Given the aforementioned unique characteristics 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 3 of gaze patterns, including its advantages over currently established methodologies (naturalistic and automatic, difficult to be inhibited or altered consciously) (Nummenmaa, Hyona, & Calvo, 2006), it can help us to understand cognitive processing of visually salient sexual information and may be a useful measure of sexual interest/preference.
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