The main proposition of this paper is that science communication necessarily involves and includes cultural orientations. There is a substantial body of work showing that cultural differences in values and epistemological frameworks are paralleled with cultural differences reflected in artifacts and public representations. One dimension of cultural difference is the psychological distance between humans and the rest of nature. Another is perspective taking and attention to context and relationships. As an example of distance, most (Western) images of ecosystems do not include human beings, and European American discourse tends to position human beings as being apart from nature. Native American discourse, in contrast, tends to describe humans beings as a part of nature. We trace the correspondences between cultural properties of media, focusing on children's books, and cultural differences in biological cognition. Finally, implications for both science communication and science education are outlined.culture | lay epistemologies C ommunication and the exchange of information have been an ongoing dimension of learning science research. Increasingly scholars, policy makers, journalists, and other stakeholders (the recent National Academy of Sciences symposia on science communication serve as evidence) are focusing on efforts to more precisely understand and study science communicationin short, the focus is on the science of science communication. Building on the broader research on cultural differences in understanding of and engagement with science, in this paper we focus on lay epistemologies, artifacts, and their roles in science communication. We argue that science communication (e.g., words, photographs, illustrations, data visualizations) necessarily makes use of artifacts, both physical and conceptual, and these artifacts commonly reflect the cultural orientations and assumptions of their creators. These cultural artifacts both reflect and reinforce ways of seeing the world (epistemologies) and are correlated with cultural differences in ways of thinking about nature. Therefore, science communication must pay attention to culture and the corresponding different ways of looking at the world. In this paper we examine representations of the natural world and human-nature relations encoded therein to exemplify this argument. In particular, we suggest that much, if not all, of science communication has implicit and explicit messages about human-nature relations embedded within it.