Air quality is an important factor for human well-being, and it is crucial that when using mechanical ventilation system, air is properly distributed so it reaches every user of a ventilated zone. To improve ventilation systems, and in consequence the air quality, this paper focuses on studying the impact of an air terminal device (ATD) with a dynamically changing geometry on the effectiveness of a variable air volume (VAV) ventilation system. VAV system characterizes a change in the airflow magnitude through the system when the heat gains lower, which may be a risk for human health as air may not reach the furthest parts of a zone. To combat this threat, an ATD with a dynamically changing geometry was installed. As a ventilation quality indicator, the air throw was taken under consideration. Thanks to the new ATD, the steady air throw should be maintained despite the changes in flow in the ventilation system. To achieve this, the research was divided into two stages. The first stage included a series of computational fluid dynamics simulations that considered the alteration of the airflow and the air terminal device diameter. Afterwards, verifying laboratory measurements were conducted on a laboratory stand using a particle image velocimetry (PIV) system that included an air terminal device with a changing geometry. The results of the simulations and the PIV measurements showed that the changes in the geometry of the air terminal device improve the ventilation effectiveness of a VAV system, allowing the system to maintain a constant air throw despite the changing airflow magnitude through the system.