Across Europe, businesses and policy makers are now worried about the future industries dominated by U.S. and Chinese companies. Since the financial and economic global crisis in 2007, western industrialized countries experienced a return to stronger state interventions in the business. States, which had previously been reluctant to intervene, implemented intervenes for individual companies or industrial measures for whole sectors. Moreover, the pandemic has driven Asian countries to double down on the tradition of state intervention. The specific causes of the coronavirus global recession, however, impose a radical and targeted solution. Governments should enter in key-sectors and cover directly wages and maintenance costs for critical businesses facing shutdown. In this context of Government direct involvement in global business, it is very useful to remember the lesson from the genesis of Japan’s motorcycle global leaders: Honda, Suzuki, Kawasaki and Yamaha.