In view of the low accuracy of Internet rumor detection in traditional machine learning detection methods due to the influence of comment directivity and incomplete features caused by too long sequences, an Internet rumor detection method combining attention mechanism and bidirectional gated recurrent unit (GRU) model in big data environment is proposed. First, the continuous bag of words (CBOW) model is modified by defining the context window and introducing the weighting module, and it is used to obtain the word vectors of the text. Then, the word vectors are used as the word embedding layer which is fed into a bidirectional GRU combined with an attention mechanism through the convolutional layer and pooling layer of the convolutional neural network (CNN) to fully extract the features of the text. Finally, the text feature vectors are input into the Softmax classifier for classification so as to realize the detection of Internet rumors. Based on the selected microblog dataset, the experimental results of the proposed model show that when the learning rate is set to 0.015, Accuracy, Precision, Recall, and F1 values are about 95.8%, 93.1%, 92.9% and 93.5%, respectively, which are better than other comparison models.