Hybrid salience: Examining the role of traditional and digital media in the rise of the Greek radical left

Abstract

This study examines agenda setting in the context of Greek politics while assessing constructs of salience evolving through new journalism trends and advances in digital media. Through an exploration of the rise of Alexis Tsipras and his party, SYRIZA, the authors investigate emerging indices of salience as predictors of public salience. Along with mainstream media salience and conventional public salience, the authors generate evidence on mediated trends and word-of-mouth salience. Although there is evidence of the evolving nature of salience derived from all indices under scrutiny, word-of-mouth salience registered as the most significant predictor of Tsipras’ public approval.

The Mediated Data Model of Communication Flow: Big Data and Data Journalism

“…This newly formed 'smart audience', a globalised, active group of individuals who have incorporated the use of smart technology into their everyday life (Maniou, 2013), seems to have developed new patterns of communication, while at the same time new issues arise regarding the flow of communication and the agenda-setting process within this hybrid media environment. The role of gatekeepers is deemed essential to meet current demands in mass communication and adapts the norms of hybrid salience (Maniou & Bantimaroudis, 2018). The notion of certain individuals acting as agenda-setters is not a new assertion (Weinmann & Brosius, 1994).…”

“…The literature presents a wide array of evidence in relation to different types of individuals, organisations and institutions that systematically seek prominence in mediated settings. This list, apart from politicians, includes authors, cinema studios, museums, corporations and wineries, to name just a few (Guo & McCombs, 2015;Maniou & Bantimaroudis, 2018), associating in this way the notions of agenda setting and communicating selected messages to 'infotainment'. According to several scholars, this practice may result in encouraging citizens to contemplate politics, formulate their own ideas and speak up in political discussions, actually furthering the practice of democracy (Peters, 2015: 604-605;Creƫu, 2013: 126), and facilitating the flow of information.…”

Commenting on Top Spanish YouTubers: “No Comment”

“…Documenting a hybrid interaction between journalists and readers, Maniou and Bantimaroudis (2018) proposed a theory of hybrid salience. Their research suggests that word-of-mouth salience, as a horizontal influence, exerts a great deal of influence on public salience, demonstrating that people form opinions by looking at newspaper articles as well as readers' comments.…”

Cooking Is Creating Emotion: A Study on Hinglish Sentiments of Youtube Cookery Channels Using Semi-Supervised Approach

“…On Youtube people share their thoughts about the video through comments. The useful patterns in unstructured Youtube comments may help the Youtubers to understand the expectations of the user and deliver better content [3]. The current study investigates the patterns and trains machine learning models over the patterns to understand and analyze the viewers' requirements from the video or YouTube.…”