2011
DOI: 10.1007/s11301-011-0070-5
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Hybrid value creation: a systematic review of an evolving research area

Abstract: This systematic review analyses literature on the work of hybrid value creation, i.e. the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). A state of the art report on hybrid value creation is delivered by first systematically identifying and then analyzing 169 publications focusing on hybrid value creation. The identified publications are clustered into eight categories based on their links and interactions and thus a mapping o… Show more

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Cited by 82 publications
(52 citation statements)
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References 149 publications
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“…No campo das ciências sociais, este tipo de procedimento é relativamente recente (Velamuri, Neyer, & Möslein, 2011). Todavia algumas pesquisas podem ser destacadas: sobre o GCS (Wong, Tjosvold, & Zhang, 2005); sobre a seleção de fornecedores para terceirização (Khan, Niazi, & Ahmad, 2011); sobre a seleção de fornecedores de software (Wen, Li, Lin, Hu, & Huang, 2012).…”
Section: Procedimento Metodológico Utilizado Na Pesquisaunclassified
“…No campo das ciências sociais, este tipo de procedimento é relativamente recente (Velamuri, Neyer, & Möslein, 2011). Todavia algumas pesquisas podem ser destacadas: sobre o GCS (Wong, Tjosvold, & Zhang, 2005); sobre a seleção de fornecedores para terceirização (Khan, Niazi, & Ahmad, 2011); sobre a seleção de fornecedores de software (Wen, Li, Lin, Hu, & Huang, 2012).…”
Section: Procedimento Metodológico Utilizado Na Pesquisaunclassified
“…The identification of the keywords related to cocreation was done on the basis of the following publications: Nambisan and Baron [17], Nambisan and Nambisan [18], Etgar [13], Payne et al [14], Jaworski and Kohli [27], Prahalad and Ramaswamy [16], and Ballantyne [28]. The selection of the keywords related to product-enabled services was done on the basis of publications by Velamuri et al [29], Vladimirova et al [22], Tukker and Tischner [23], Tukker [24], and Oliva and Kallenberg [30]. The detailed analysis of the selected frameworks resulted in two larger sets of single keywords corresponding to the various types of co-creation activities and service attributes.…”
Section: Abstractelectionmentioning
confidence: 99%
“…The literature on hybrid value offerings has discussed several advantages that could be attained by companies which successfully combine products with services [29]. The advantages could be divided into economic benefits and strategic benefits [30].…”
Section: Product-enabled Servicesmentioning
confidence: 99%
See 1 more Smart Citation
“…The terms such as Product-Service (PS), product-related services or full-services are interchangeably used to designate the integrated of PS offerings [3] for selling functions. Functionality describes the ability of integrated PS [4] to provide the ability, usability, or purpose of it, rather than the physical artifact.…”
Section: Introductionmentioning
confidence: 99%