Hybrid Vehicle Adoption â€“ A Conceptual Study

Soon, Wong Lai; Luen, Wong Kee; Siang, Jenny Marisa Lim Dao

doi:10.22610/jevr.v4i6.115

Cited by 6 publications

(2 citation statements)

References 7 publications

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“…Financial risk relates to the potential negative financial outcomes which are associated with new product adoption (Stone & Grønhaug, 1993). Although the owners of hybrid cars (particular plug in vehicles) may gain financial benefits from policy-related remunerations and lower fuel costs (Gallagher & Muehlegger, 2011;Ozaki & Sevastyanova, 2011), users face expensive initial purchase prices and high maintenance costs for batteries (Soon et al, 2013), which may impede adoption. To the best of our knowledge the role that financial risk can play in influencing purchasing intentions for high involvement, eco-friendly cars has not been explored.…”

Section: The Perceived Risks Associated With Adopting Eco-friendly Vementioning

confidence: 99%

Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis

McLeay

Yoganathan

Osburg

et al. 2018

Journal of Cleaner Production

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Throughout the developed world, consumers are increasingly being encouraged to adopt cleaner, more eco-friendly behaviours. However, hybrid car adoption remains low, which impedes the move towards a lower carbon economy. In this paper, we examine the risks and drivers of hybrid car purchases, drawing on consumer behaviour and cultural dimensions theory to account for the heterogeneous, segmented nature of the market. As risk perceptions differ across cultures, and in order to address the lack of cross cultural research on eco-friendly cars, we focus on Australian, South Korean, and Japanese consumers. Based on a survey of 817 respondents we examine how five types of risk (social, psychological, time, financial, and network externalities) and three factors that drive purchasing behaviour (product advantages, product attractiveness, and product superiority) influence consumers perceptions of hybrid cars. Four segments of consumers are identified (pessimists, realists, optimists, and casualists) that also vary according to their environmental selfimage, and underlying cultural values. Our results extend theory by incorporating self-image and cultural dimension theories into a multi-country analysis of the risks and drivers of hybrid car adoption. Our findings have practical implications in terms of marketing strategies and potential policy interventions aimed at mitigating risk perceptions and promoting the factors that drive hybrid car adoption.

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Section: The Perceived Risks Associated With Adopting Eco-friendly Vementioning

confidence: 99%

Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis

McLeay

Yoganathan

Osburg

et al. 2018

Journal of Cleaner Production

View full text Add to dashboard Cite

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“…Knowledge was found to be the one of the most studied variable; sixteen studies which taken for the present study examined consumers' knowledge and awareness of green products. Out of these fifteen studies, fourteen studies recognized that knowledge and awareness of green products positively influenced on consumer intention and adoption to green products (e.g., Gleim, 2014;Karunnayake & Wanninayake, 2015;Soon et al, 2013). Only one study reported that lack of knowledge on green products negatively influence on purchase intention.…”

Section: Environmental Knowledge and Awarenessmentioning

confidence: 99%

Integrated Model for Green Purchasing Intention and Green Adoption: Future Research Direction

Sajeewanie

Yajid²,

Khatibi

et al. 2019

JSR

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People around the world realize that environmental concerns are one of the urgent problems facing every community. Green marketing practice is now expanding to the Asian region where environmental threats are disturbing governments and citizens. Environmental management and protection take a prominent place on the globe, where environmental pollution already harms the bio – diversity. The lack of adequate environmental legislation, weak policy decisions together worsened the situation. Therefore, immediate action is needed to protect the nation's environmental resources for the benefit of current and future generations. Since consumption is unavoidable for human existence, the green product is regarded as a means of reducing the environmental effects of human consumption. The introduction of green products in the consumer market has offered a better direction of consumption by decreasing the negative environmental effects of consumer products. Therefore green marketing was chosen as the theme to underpin the study. Green consumerism was chosen as the central theme in the green marketing paradigm. As a result, the integrated conceptual model was constructed to predict purchase intention and behavior towards green products. Altogether, eight antecedents as environmental attitude, environmental knowledge and awareness, perceived consumer behavior, habit, subjective norms, price, brand image, marketing information were incorporated in to the proposed model. Thus, the suggested model is regarded as the extensive model to predict intention towards green products. Furthermore, this model can indeed be introduced among customers at a global level to assess purchase intention and behavior towards green products.

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An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelers

Yogi

2015

Pacific Science Review B: Humanities and Social Sciences

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Hybrid Vehicle Adoption â€“ A Conceptual Study

Cited by 6 publications

References 7 publications

Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis

Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis

Integrated Model for Green Purchasing Intention and Green Adoption: Future Research Direction

An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelers

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