Hybridized Tourism Education in Hard Times

Abstract

The present book chapter discusses to what extent hybridized education can be potentiated in the new normal. PANCOE acts to change negative emotions into joy through gamification. Students were subject to looking at pictures containing islands, beaches, and paradisiacal landscapes. The authors denote the term imagined landscape to create a climate of well-being. The present book chapter reflected on the experience of PANCOE, an experiment conducted by the Joy Labs (University of Palermo, Argentina). The aims of this study were twofold. On one hand, it devotes efforts to introduce pleasure to reduce the current academic dropout rates. On another, it looks to standardise academic performance in low-graded or deprived students. Participants –in PANCOE- came from a neighbouring country and lived far away from their friends and families.