To investigate the characteristics of hydrate formation in oil–water systems, a high‐pressure visual autoclave equipped with visual windows was used where a series of hydrate formation experiments were performed from natural gas + diesel oil + water systems at different water cuts (30 and 70%), rotation rates (100, 200, 300 r/min) and thermodynamic conditions (temperature, pressure). According to the temperature and pressure profiles in test experiments, the processes of hydrate formation under two kinds of experimental procedures were analyzed first. Then, based on the experimental phenomenon observed through the visual windows, hydrate morphologies and hydrate morphological evolvements throughout the experiments were mainly investigated. In experiments, the growth and annealing of hydrate films on the wall, the agglomeration and deposition of hydrate coated water droplets, flocculent‐like hydrate deposition with water trapped in and the Pickering effect of hydrates were identified. Simultaneously, based on the experimental data of thermodynamic parameters, the kinetics of hydrate formation was studied by calculating the variations of hydrate film area and gas consumption in different experiments. In addition, the influences of temperature, pressure, and rotation rate on hydrate morphologies, hydrate morphological evolvements, and hydrate formation kinetics were also focused on.