We formulate a hydrodynamic theory of p-atic liquid crystals, namely, two-dimensional anisotropic fluids endowed with generic p-fold rotational symmetry. Our approach, based on an order parameter tensor that directly embodies the discrete rotational symmetry of p-atic phases, allows us to unveil several unknown aspects of flowing p-atics, that previous theories, characterized by O(2) rotational symmetry, could not account for. This includes the onset of long-ranged orientational order in the presence of a simple shear flow of arbitrary shear rate, as opposed to the standard quasi-long-ranged order of two-dimensional liquid crystals, and the possibility of flow alignment at large shear rates.