Hydrogen-bonded complex formation often modifies significantly the physicochemical, spectroscopic and kinetic properties of organics. This observation is even more straightforwardly valid if the properties of the electronic excited states are considered. When the solvents have protic character, the absorption and emission maxima of the fluorophores shift out from the usual range; in addition, the quantum yields and the lifetimes of the excited molecules are often very dissimilar to those expected in solvents of comparable polarity. The first step to account for these phenomena is to construct a proper thermodynamic description of the excited-state hydrogen bonding process; however, relatively little effort has been made to develop a concise handling. The difficulties probably originate from the complex nature of the interaction (weak, competing solute-solvent and solvent-solvent interactions, where the distribution of the interaction energies are comparable), and from the fact that the lifetimes of the excited states are in the same range than the characteristic time of the processes in question.In this chapter, an inchoative but consistent methodology for dealing with this phenomenon is shown. Model systems where the effects are great enough for clear conclusions to be drawn and where disturbing side processes are probably negligible were chosen for examination. The hydrogen bond forming reactants were aliphatic alcohols, mostly fluorinated ones. By using a homologue series of alcohols, the effect of reaction enthalpy can be kept under control. The solvents used in this study were exclusively aprotic, first and foremost n-hexane. In paraffin solvents, not only are the solvent-solute and solvent-reactant interactions negligible but also the examined effects and interactions are much more pronounced.