Hydrogen-Bromine (H 2 -Br 2 ) fuel cells are considered to be one of the viable systems for large scale energy storage because of their high energy conversion efficiency, flexible operation and low capital cost. A 1D mathematical model is developed to serve as a theoretical guiding tool for the experimental studies. The impact of convective and diffusive transport and kinetic rate on the performance of a H 2 -Br 2 fuel cell is shown in this study. Of the two flow designs (flow-by and flow-through) incorporated in this study, the flow-through design demonstrated better performance, which can be attributed to the dominant convective transport inside the porous electrode. Both experimental and simulated results validate that for the electrode properties and operating conditions selected, increasing the thickness of the Br 2 electrode beyond a certain value does not have any effect on the discharge performance of the fuel cell. The reactant concentration available inside the Br 2 electrode is greatly increased by operating the fuel cell at higher feed flow rates. Finally, the fuel cell configuration involving a thinner Br 2 electrode with higher specific active surface area is found to be the optimal choice for generating high performance.Electrochemical energy storage devices are the most promising candidates for large scale electrical energy storage because of their ability to convert electrical energy directly into chemical energy and vice versa at high efficiency. Significant advantages such as low capital cost, highly reversible reactions, flexible operation, and their ability to isolate energy and power components make flow batteries or reversible fuel cells an attractive alternative to conventional rechargeable batteries. 1-4 (Note that while a reversible fuel cell is essentially a flow battery, what differentiates a fuel cell from a flow battery is that the reactions at one or both of the fuel cell electrodes require a catalyst). The fact that the electrodes of these cells act as the conversion sites for the reactants and are not part of the reactant/product system implies these systems have much longer cycle life than conventional rechargeable batteries. The energy level in these fuel cells is determined by the concentration and volume of the reactants whereas the power level is determined by the electrode size and number of cells in the stack.Even though the Hydrogen-Oxygen (H 2 -O 2 ) fuel cells are known for their higher gravimetric energy density and long cell life, their performance is affected by the sluggish oxygen reduction kinetics. In the case of the Hydrogen-Bromine (H 2 -Br 2 ) fuel cells, faster reaction kinetics reduces the activation losses and enhances the electricto-electric energy conversion efficiency. A recent study by Cho et al. shows that rapid bromine reaction kinetics could be obtained on plain carbon substrates without any catalyst coating. 5 However, proper safety measures are required to handle the toxicity of Br 2 in the H 2 -Br 2 fuel cell. A recent study by our group comparing t...