Nonmetallic impurities segregated onto metal surfaces are able to drastically decrease the chemical reactivity of metals. In the present paper, effects of bulk impurities on the reactivity of metallic surfaces were investigated in a wide temperature range on an example of the sticking of hydrogen molecules and atoms to Nb ͓polycrystalline, with mainly ͑100͔͒ containing solute oxygen. At all the investigated surface temperatures, T S ͑300-1400 K͒, we found the bulk oxygen concentration C O to have a strong effect on the integral probability, ␣ H 2 , of dissociative sticking of H 2 molecules followed by hydrogen solution in the metal lattice: ␣ H 2 monotonically decreased by orders of magnitude with increasing C O from 0.03 to 1.5 at. %. The sticking coefficient ␣ H 2 was found to depend on T S but not on the gas temperature. The effect of C O on ␣ H 2 is explained by the presence of oxygen-free sites ͑holes in coverage͒ serving as active centers of the surface reaction in the oxygen monolayer upon Nb. In contrast to H 2 molecules, H atoms were found to stick to, and be dissolved in, oxygen-covered Nb with a probability comparable to 1, depending neither on C O nor on T S . This proves that, unlike H 2 molecules, H atoms do stick to be dissolved mainly through regular surface sites covered by oxygen and not through the holes in coverage.