In this work, we describe the benefits and challenges of a green approach to seasonal energy storage using ethanol as a liquid organic hydrogen carrier (LOHC). We evaluate the cycling efficiency of hydrogen release from ethanol (EtOH) to form ethyl acetate (EtOAc) as the spent LOHC and the subsequent regeneration of EtOH from EtOAc catalyzed by a single molecular catalyst, Ru-MACHO, at a moderate pressure of H 2 , mild reaction temperature, and high selectivity. From experimental and computational studies, we were able to minimize catalyst deactivation, regenerate the active catalyst post reactions, and establish the energy profile of the deactivation pathway relative to the on-cycle pathway catalyzed by Ru-MACHO. Based upon these findings, we performed a reactor design analysis to determine the footprint of an EtOH-based storage system to provide 85 MWh of energy by storing 5 metric tons (MT) of H 2 . We conclude that the heating and cooling required to maintain H 2 partial pressure present a significant engineering challenge for widespread deployment of this system.