The hydrogenation and competitive hydrogenation of anisole, phenol and 4-methoxyphenol was studied in the liquid phase over a Rh/silica catalyst at 323 K and 3 barg hydrogen pressure. The rate of conversion of the reactants to products gave an order of anisole ≫ phenol > 4-methoxyphenol with hydrogenation and hydrodeoxygenation products being produced. Anisole, the most reactive substrate, was rapidly converted to methoxycyclohexane, cyclohexane, cyclohexanone and cyclohexanol, while phenol was hydrogenated to cyclohexanone, cyclohexanol and cyclohexane. In both cases cyclohexanol was produced as a secondary product from cyclohexanone hydrogenation. The yield of cyclohexane, the hydrodeoxygenation (HDO) product was > 20% from both reactants and was formed as a primary product from the aromatic species. Hydrogenation of 4-methoxyphenol was selective to 4-methoxycyclohexanone with no alcohol formation, while the hydrogenolysis products revealed that the catalyst was more active for demethoxylation than dehydroxylation. A comparative strength of adsorption was determined from competitive hydrogenation and gave an order of anisole > phenol > 4-methoxyphenol. Competitive, pair hydrogenation inhibited HDO and stopped cyclohexane from being produced from phenol and 4-methoxyphenol, although it was still produced from anisole. An increased rate of hydrogenation for 4-methoxyphenol was observed for competitive reactions with phenol and anisole but not when all three reactants were present. In contrast to the pair reactions, when all three reactants were present HDO occurred with all aromatics producing cyclohexane. Replacing hydrogen with deuterium revealed an inverse kinetic isotope effect for ring hydrogenation of 4-methoxyphenol but not phenol or anisole, which both had a positive KIE.