This study was designed to examine messages about manhood revealed by televised professional wrestling through content analyses of 118 World Wrestling Entertainment (WWE) programs and pay-per-view events. Specifically, messages concerning masculinity and the way in which proof and assertion of manhood are accomplished were investigated and compared to the culturally ideal version of masculinity. Findings revealed that the messages imparted by the WWE about manhood support the dominant hegemonic form of masculinity, which emphasizes aggression and violence, emotional restraint, and success and achievement. Popular culture messages about manhood that emphasize hegemonic masculinity have implications for alternative expressions of masculinity and potential gender role socialization, which are discussed.
Keywords Masculinity . Professional wrestling . Popular cultureGender is a cultural creation (Butler, 1995;Gilmore, 1990;Kimmel, 1990) that is often constructed by and represented through popular culture media (Gauntlett, 2002) such as advertisements (Andersen, 1997;Basow, 1992;Beal, 1994;Witt, 2000), music (Andersen, 1997;Witt, 2000), sports (Hanke, 1998;Messner, Hunt, & Dunbar, 2001), and entertainment television (Andersen, 1997;Spangler, 1992;Witt, 2000). Indeed, Andersen (1997) asserted that the mass media, in its various forms, is loaded with gendered presentations, and Gauntlett (2002) has maintained that the media are responsible for disseminating numerous messages about gender, including acceptable forms of femininity and masculinity.It has been noted that television, in particular, is a powerful source of gender representations. As Spangler (1992) has argued, television provides models of appropriate gender roles and behavior, and effectively constructs ideals of femininity and masculinity. Similarly, Witt (2000) contended that television, through both entertainment programming and advertisements, sends uniquely compelling messages about socially approved roles for boys and girls and men and women.Research concerning gender and popular culture media has tended to focus on women rather than men (Durkin, 1985;Good, Porter, & Dillon, 2002;Scharrer, 2001;Vigorito & Curry, 1998). Vigorito and Curry (1998), for example, reported that only recently has attention been given to men and masculinity in media studies of gender portrayals. Durkin (1985) also contended that most research on gender in the media has focused on the construction of femininity; masculinity has received only a cursory nod by default. Nevertheless, Hanke (1998) pointed to more recent media studies that focus on popular representations of masculinity in film, television, mediated sports, advertising, and popular music.Studies reveal that gender stereotypes abound in popular culture media representations (Andersen, 1997;Anderson & Hamilton, 2005;Basow, 1992;Dietz, 1998;Ditsworth, 2001;Evans & Davies, 2000;Ganahl, Prinsen, & Netzley, 2003;Gooden A. M. & Gooden M. A., 2001;Ogletree, Martinez, Turner, & Mason, 2004;Seidman, 1999;Towbin, Had...