“…Many studies of journalistic hypertext tackle the issue from a content perspective, with content analysis a common technique (Beyers, 2006;Dimitrova & Neznanski, 2006;Dimitrova, Connolly-Ahern, Williams, Kaid, & Reid, 2003;Larrondo Ureta, 2011;Tremayne, 2004; (Jackson, 1995;Joyce, 1987;Moulthrop, 1995) and built authoring systems and tools (Bernstein, 2003;Bolter & Joyce, 1987;Marshall, Halasz, Rogers, & Janssen, 1991;Marshall, Shipman, & Coombs, 1994;Petersen & Wiil, 2011;Pohl & Purgathofer, 2000;Shipman, Hsieh, Maloor, & Moore, 2001;Subašić, Berendt, & Trumper, 2011 Answering such questions will need a methodological approach that focuses not on content, but on design.…”