Developing a general and mild approach upgrading alcohols to high value products is a hot topic in synthetic chemistry, since alcohol is one of the most abundant raw chemicals. Specifically, direct coupling and deoxygenative coupling of alcohols are the two main approaches for the functionalization of alcohols to afford structurally diverse products, and it receives considerable attention. Despite significant advances in the field, there still remains great challenge to develop a general approach accommodating both coupling reactions, as they commonly involve distinct pathways. Herein, we report an electrochemical approach for the direct coupling and deoxygenative coupling of alcohols with fluorenones. Under paired electrolysis, this catalystdependent protocol gives a divergent access to diols and tertiary alcohols. Moreover, the synthetic utility of 9H-fluoren-9-ol products has been demonstrated in the synthesis of organic luminophores, phenanthrol, phenanthridine and amino alcohol. The present approach exhibits some impressive features: a) catalystdependent selectivity; b) excellent functional-group tolerance (156 examples); c) mild conditions; d) good scalability (~20-gram scale).