α-Substituted 2,4-dihydroxyacetophenones (1a-1i) have been oxidized with phenyliodonium diacetate (PIDA) under three conditions (i) PIDA-KOH-MeOH (basic) at 0°C, (ii) PIDA-MeOH (neutral) at reflux temperature, and (iii) PIDA-AcOH (acidic) at reflux temperature, to afford novel o-iodophenoxy ethers (4a-4i) via rearrangement of respective iodonium ylides (5a-5i).