“…Psychotropics, especially antipsychotics, have been reported to cause not only severe side‐effects, such as pneumonia, falls and high mortality, 9 but also reduce mental activities 10 . Suppressed emotional activities using psychotropics, especially antipsychotics, might be of benefit in the treatment of BPSD; but, in contrast, might reduce responses to favorite stimuli, and impair emotional and cognitive responses 11 . We have previously shown that favorite and emotional stimuli could treat BPSD without any side‐effects 12,13 .…”