“…Furthermore, some forms of relationships and beliefs are navigated, materialised, and transformed through consumption and related practices in death negotiations, for instance, transactions and renegotiations (Oestigaard & Goldhahn, ), sentiments of affinity (Schiller, ), emotional and physical proximity (King, ), the veneration of ancestors (McAnany, ), rites and rituals (Bonsu & Belk, ), and meaning making (Neimeyer, ). The study is thus conducted against the background of the consumption culture theory—referred to as a “family of theoretical perspectives that address the dynamic relationships between consumer actions, the marketplace, and cultural meanings” (Arnould & Thompson, , p. 868).…”