Aman ki Asha (a desire for peace): a case study of a people-to-people contacts peacebuilding initiative between India and Pakistan

Non-Military Confidence Building Measures and their Failure in Indo-Pak History (2001-2019)

“…peace movement (Rid, 2019). However, if we conclude Aman ki, Asha, as a people to people related CBM, it was somehow an unsuccessful CBM in building peace between India and Pakistan due to lack of political will, civil-military clashes, and the media's negative reporting.…”

“…Right from its start, AKA encouraged exchanges in the fields of culture, art, and music as well. (Rid, 2019) Two major campaigns were started by AKA as well, first and the earliest one was a campaign "Milne Do or Let People Meet" to ease up the visa regime which was started in the first few months after the creation of AKA in January 2010 and another campaign "In the name of humanity" was started to support the prisoners in both countries. 'Milne Do Campaign' of AKA was successful to some extent after the signing of a new relaxed visa regime between the two governments on September 8 th , 2012 but most of the applicants from Pakistan were denied visas by the Indian government particularly after the Uri attack in September 2016 in Indian occupied Jammu and Kashmir (Geo News, 2012).…”

Framing of Armed Conflicts between the Two Nuclear States of South Asia

“…In conflict situations, media is considered to either promote peace process or emphasize conflict, growing tensions between rivalries (Roluahpuia, 2016). This peace-building ability was well used in the reporting of Northern Ireland conflicts by prominent media houses across the globe including BBC, Irish news media, and Ulster electronic media (Rid, 2019;Wolfsfeld, 2001). Another study conducted by Bratić (2005) concluded that in the process of contributing towards peacebuilding during conflicts, combined efforts have been carried out by multiple media outlets across countries around the globe (Bratić, 2005).…”

“…The same sort of combined venture was initiated by two leading media groups; Jung group pf Pakistan and Times of India, India. Both media houses are considered to have an aggressive set of minds by political analysts towards reporting, peace-promoting efforts coming from these media outlets came out a bit shocking (Rid, 2019). However, it depicts the peace-promoting efforts journalists are taking to eliminate conflict effects.…”