b-Carotene adds nutritious value and determines the color of many fruits, including melon (Cucumis melo). In melon mesocarp, b-carotene accumulation is governed by the Orange gene (CmOr) golden single-nucleotide polymorphism (SNP) through a yet to be discovered mechanism. In Arabidopsis (Arabidopsis thaliana), OR increases carotenoid levels by posttranscriptionally regulating phytoene synthase (PSY). Here, we identified a CmOr nonsense mutation (Cmor-lowb) that lowered fruit b-carotene levels with impaired chromoplast biogenesis. Cmor-lowb exerted a minimal effect on PSY transcripts but dramatically decreased PSY protein levels and enzymatic activity, leading to reduced carotenoid metabolic flux and accumulation. However, the golden SNP was discovered to not affect PSY protein levels and carotenoid metabolic flux in melon fruit, as shown by carotenoid and immunoblot analyses of selected melon genotypes and by using chemical pathway inhibitors. The high b-carotene accumulation in golden SNP melons was found to be due to a reduced further metabolism of b-carotene. This was revealed by genetic studies with double mutants including carotenoid isomerase (yofi), a carotenoid-isomerase nonsense mutant, which arrests the turnover of prolycopene. The yofi F2 segregants accumulated prolycopene independently of the golden SNP. Moreover, Cmor-lowb was found to inhibit chromoplast formation and chloroplast disintegration in fruits from 30 d after anthesis until ripening, suggesting that CmOr regulates the chloroplast-to-chromoplast transition. Taken together, our results demonstrate that CmOr is required to achieve PSY protein levels to maintain carotenoid biosynthesis metabolic flux but that the mechanism of the CmOr golden SNP involves an inhibited metabolism downstream of b-carotene to dramatically affect both carotenoid content and plastid fate.b-Carotene, a C-40 isoprenoid molecule, is the major source of vitamin A in the human diet (Maiani et al., 2009). Lack of dietary vitamin A is a common cause of premature death and child blindness in developing countries. b-Carotene is abundant in diverse edible plant tissues such as pumpkin (Cucurbita pepo) fruits, sweet potato (Ipomoea batatas) tubers, carrot (Daucus carota) roots, kale (Brassica oleracea) leaves, mango (Mangifera indica), and orange-fleshed melon (Cucumis melo) fruits (Howitt and Pogson, 2006;Yuan et al., 2015b). In green tissues, two b-carotene molecules are located in each PSII reaction center to facilitate electron transfer and to provide photoprotection by quenching singlet oxygen products (Telfer, 2002). In many fruits and flowers, b-carotene serves as a yellow-orange colorant and as a precursor for aromatic molecules to attract pollinators and seed dispersers (Walter and Strack, 2011).b-Carotene is a metabolite in the carotenoid biosynthesis pathway that receives its precursors from the plastid-localized methyl-erythritol phosphate pathway. Carotenoid biosynthesis starts with the condensation of two geranylgeranyl diphosphate molecules, yielding the color...