<i>Commentary</i>Mediating the Public Sphere Democratic Deliberation, Communication Gaps and the Personalization of Politics

Mansell, Robin

doi:10.1080/23808985.2010.11679102

Cited by 2 publications

(1 citation statement)

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“…Scholars indicate that there should be a greater focus on comparative studies, ‘particularly to explore systemic dynamics which shape the uptake of technology in the political sphere … and electoral and campaign rules’ (Gibson and Ward, 2009: 96; e.g. Adam and Maier, 2010; Mansell, 2010). Until now there have been no comparative empirical studies that have systematically analyzed personalization strategies on candidate websites (Adam and Maier, 2010; Karvonen, 2010).…”

Section: Research Questionsmentioning

confidence: 99%

Personalization in e-campaigning: A cross-national comparison of personalization strategies used on candidate websites of 17 countries in EP elections 2009

Hermans

Vergeer

2012

New Media & Society

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Candidate websites provide politicians with opportunities to present themselves in an individual way. To a greater or lesser extent politicians share personal information in their biographies and provide options to connect with citizens by putting links on their websites to their social networking sites (SNS). In this paper, although acting on different levels, both strategies are indicated as forms of personalization strategies used by politicians in their online communication. This cross-national study explores the use of these strategies on candidate websites in 17 countries during the elections for the European Parliament (EP) in June 2009. This is a comparative study of the personalized and individualized campaigning styles used during elections. Findings show that three general dimensions of personalization can be distinguished; 'professional', 'home and family' and 'personal preferences'. While the first two dimensions show a higher level of use among candidates, the third dimension on private information is hardly used. Results show also that countries from Central Europe inform their citizens more about their professional and personal circumstances, and Mediterranean countries use personalization strategies the least. Furthermore, the overall findings show that SNS were not frequently used during the 2009 e-campaigning. West European countries use links to SNS more frequently than

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Section: Research Questionsmentioning

confidence: 99%

Personalization in e-campaigning: A cross-national comparison of personalization strategies used on candidate websites of 17 countries in EP elections 2009

Hermans

Vergeer

2012

New Media & Society

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Media Literacy and Education in India During Times of Communication Abundance

Jayachandran

2018

Journal of Creative Communications

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Media literacy has been a persistent, but under-engaged concern in India despite its media explosion.This commentary examines media literacy against various dimensions like the public sphere, market, technology and access, civil society and citizen activism to identify the limitations and possibilities. In the process, it proposes inclusive, multi-pronged continuous approaches to build critical awareness, autonomies and empowered action.

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CommentaryMediating the Public Sphere Democratic Deliberation, Communication Gaps and the Personalization of Politics

Cited by 2 publications

References 23 publications

Personalization in e-campaigning: A cross-national comparison of personalization strategies used on candidate websites of 17 countries in EP elections 2009

Personalization in e-campaigning: A cross-national comparison of personalization strategies used on candidate websites of 17 countries in EP elections 2009

Media Literacy and Education in India During Times of Communication Abundance

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