“…Cranmer and T. M. Harris that of race (Kassing et al, 2004). Of the members of the community of sport, media is noted for its pervasive presence and potential to influence conceptions of race and inform interracial interactions (Dates & Mascaro, 2005;Entman, 1993;Glenn & Cunningham, 2007;Orbe & Harris, 2008;Orbe & Kinefuchi, 2008). Although numerous types of sport media have been examined, the analysis of sport films as communicative texts, particularly from a critical viewpoint, has been lacking (Kassing et al, 2004).…”