The “Healthy China 2030” plan states that it is necessary to formulate and implement physical health intervention plans for special groups, including women. Based on questionnaire data from women in seven Chinese cities, our research analyzed the status quo of women’s fitness, its influencing factors, and the differences in and characteristics of different types of women’s fitness demands from four aspects: demography, fitness motivation, fitness behavior, and fitness demands, so as to provide a reference for the promotion of women’s fitness. A total of 3473 valid samples were completed. The questionnaire included five age groups: there were 146 in the “20–29 years old” group, 829 in the “30–39 years old” group, 1088 in the “40–49 years old” group, 1105 in the “50–59 years old” group and 305 in the “60 years old and above” group. The questionnaire used in this study was a self-made questionnaire. The contents of the questionnaire included age, occupation, educational level, family circumstances, and health status, women’s fitness behavior, fitness motivation and fitness demands. The results show that the current situation of urban women’s fitness in China is characterized by low frequency and short duration of exercise. The internal factors affecting women’s fitness demands include fitness motivation and fitness behavior. The external factors affecting their fitness demands are social environment and family environment. The differences in women’s fitness demands mainly come from women’s occupation, monthly income, and family stage.