“…Nevertheless, the adoption rates of agricultural technologies in Africa in general and Ethiopia in particular, remains quite low (Feleke and Zegeye 2006;Abebe et al 2013;Jayne and Rashid 2013;Pamuk, Bulte, and Adekunle 2014;Abate et al 2016;Wainaina, Tongruksawattana, and Qaim 2016). For instance, in Ethiopia, though more than 40 improved varieties of maize have been developed and released over the last four decades (Zeng et al 2015), the adoption of improved maize varieties is very low (Jaleta, Kassie, and Marenya 2015). It is thus critical to examine the constraints and incentives influencing the adoption of agricultural technologies, and to measure their impact on smallholders' agricultural productivity and wellbeing.…”