I feel what they say: the effect of social media comments on viewers’ affective reactions toward elevating online videos

Krämer, Nicole C.; Neubaum, German; Winter, Stephan; Schaewitz, Leonie; Eimler, Sabrina C.; Oliver, Mary Beth

doi:10.1080/15213269.2019.1692669

Cited by 19 publications

(24 citation statements)

References 34 publications

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“…We believe that this mixture of affective responses may be consequential to individuals' perceptions and emotional reactions. Given that the majority of respondents in a US survey reported reading and sometimes commenting on news stories, often to express their opinions and emotions (Stroud et al, 2016), and given reporting that user comments can affect users' perceptions of inspiring media (Krämer et al, 2019;Waddell & Bailey, 2017), we find this direction of research potentially fruitful.…”

Section: Responsesmentioning

confidence: 92%

Model of Inspiring Media

Oliver

Raney

Bartsch

et al. 2021

Journal of Media Psychology

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Abstract. Scholars have increasingly explored the ways that media content can touch, move, and inspire audiences, leading to numerous beneficial outcomes including increased feelings of connectedness to and heightened motivations for doing good for others. Although this line of inquiry is relatively new, sufficient evidence and patterns of results have emerged such that a clearer picture of the inspiring media experience is coming into focus. This article has two primary goals. First, we seek to synthesize the existing research into a working and evolving model of inspiring media experiences reflecting five interrelated and symbiotic elements: exposure, message factors, responses, outcomes, and personal/situational factors. The model also identifies theoretical mechanisms underlying the previously observed positive effects. Secondly, the article explores situations in which, and precipitating factors present, when these hoped-for outcomes either fail to materialize or result in negative or maladaptive responses and outcomes. Ultimately, the model is proposed as a heuristic roadmap for future scholarship and as an invitation for critique and collaboration in the emerging field of positive media psychology.

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Section: Responsesmentioning

confidence: 92%

Model of Inspiring Media

Oliver

Raney

Bartsch

et al. 2021

Journal of Media Psychology

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“…Since motivation elicited by inspiring media is associated with socially-oriented cognition (Oliver et al, 2012) that elicits universal orientation (Krämer et al, 2019) and the adoption of prosocial ideals and intentions (Bartsch, Oliver, Nitsch, & Scherr, 2018, Study 2), we propose that social norms might amplify the effect of inspiration on subsequent prosociality.…”

Section: Social Normsmentioning

confidence: 98%

“…Thus, there is an increasing need for media effects theories to account for the role of other media users in the effects of inspiring media content. Some research has begun to examine inspiring media within an online environment (Dale et al, 2020;Janicke, Narayan, & Seng, 2018;Krämer et al, 2016Krämer et al, , 2019Rieger & Klimmt, 2019a, 2019b. However, few studies have examined how inspiring media content might influence user attitudes and behaviors, specifically within a social media context (Dale et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…The viewer can see how many people watched the video, and whether reactions to the video were positive or negative. These social signifiers may amplify the effect of inspiration on adoption behaviors such that real or perceived social opinion moderates the motivational effects of inspiration (Krämer et al, 2019;Waddell & Bailey, 2017). Since inspirational media often facilitates other-focused behaviors (Ellithorpe et al, 2015), normative effects should increase when the viewer is inspired.…”

Section: Introductionmentioning

confidence: 99%

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Inspired to Adopt: The Role of Social Norms in Media Inspiration

Kryston

Fitzgerald

2021

MaC

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We consider the potential for inspirational media content (inspiring videos about dogs) and injunctive norms (social media comments on the videos) to motivate dog adoption behaviors and intentions. In an online experiment, participants were exposed to pretested inspiring (or non-inspiring) videos and social norms cues and were given an opportunity to browse among a series of dogs on a mock adoption website. Participants also indicated their intention to adopt a dog and completed a series of socio-demographic measures. Results indicated that, although both the inspiring videos and the norm cues successfully induced inspiration and perceived injunctive norms, only injunctive norms significantly affected intention to adopt. The effect of norms remained significant when controlling for barriers to adoption such as financial, time, and space considerations. Discussion focuses on implications for inspiring entertainment and social norms theories, and implications for adoptions and other prosocial behaviors.

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“…In 2019, This question is further discussed in detail, a group including Kramer and others demonstrate that peer comments indeed alter the emotional effects of the video clip [9]. Negative words lead to a reduced sense of elevation by varying the type of video like the unity of humankind, portrayals of human kindness, funny videos, and valence like positive, neutral, negative of peer reactions [9].…”

Section: Developmentmentioning

confidence: 99%

From the Perspective of Social Media

Li¹,

Lin²,

Zhang³

2022

Advances in Social Science, Education and Humanities Research

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The study sets up a research question that whether comments on social media affect their perceptions of Lesbian Gay Bisexual Transgender (LGBT) group. It was a gap and there were no people to investigate this question in the past. Also, the study used Chinese social media, Weibo, to collect the comments of the LGBT group. And then, the study sets up a questionnaire interview to get data from different people. After that, the data was analysed by some charts and SWOT. These charts explored the relationship between ages or gender and word of mouth, which could prove that word of mouth influenced people's perceptions. The summary, which was reached by charts and SWOT, commented that social media could change people's attitudes toward LGBT groups and make them accept the LGBT group more. Moreover, this paper also proved the study's hypothesis that social media made people accept the LGBT group more is precise. What is more, the reason why the study had this research question is just that the appearance of the drama of Tanbi made the LGBT group become flourish. Moreover, the implication of the research was finding people's perceptions of LGBT and their factors of change.

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I feel what they say: the effect of social media comments on viewers’ affective reactions toward elevating online videos

Cited by 19 publications

References 34 publications

Model of Inspiring Media

Model of Inspiring Media

Inspired to Adopt: The Role of Social Norms in Media Inspiration

From the Perspective of Social Media

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