<i>Fortune</i> 1000 communication strategies on Facebook and Twitter

Tao, Weiting; Wilson, Christopher

doi:10.1108/jcom-01-2013-0004

Cited by 60 publications

(43 citation statements)

References 20 publications

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“…Public Relations: This theme is seen in papers which utilize Twitter in public relations for different firms such as nonprofit organizations [222], media organizations [223], state health departments [224], global organizations [225], and Fortune 1000 companies [226]. The trend of public relations does not have a significant change over time.…”

Section: The Second Category Represented Common Research Paperrelatedmentioning

confidence: 99%

Twitter and Research: A Systematic Literature Review Through Text Mining

et al. 2020

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Researchers have collected Twitter data to study a wide range of topics. This growing body of literature, however, has not yet been reviewed systematically to synthesize Twitter-related papers. The existing literature review papers have been limited by constraints of traditional methods to manually select and analyze samples of topically related papers. The goals of this retrospective study are to identify dominant topics of Twitter-based research, summarize the temporal trend of topics, and interpret the evolution of topics withing the last ten years. This study systematically mines a large number of Twitter-based studies to characterize the relevant literature by an efficient and effective approach. This study collected relevant papers from three databases and applied text mining and trend analysis to detect semantic patterns and explore the yearly development of research themes across a decade. We found 38 topics in more than 18,000 manuscripts published between 2006 and 2019. By quantifying temporal trends, this study found that while 23.7% of topics did not show a significant trend (P => 0.05), 21% of topics had increasing trends and 55.3% of topics had decreasing trends that these hot and cold topics represent three categories: application, methodology, and technology. The contributions of this paper can be utilized in the growing field of Twitter-based research and are beneficial to researchers, educators, and publishers. INDEX TERMS Literature review, social media, survey, text mining, topic modeling, Twitter.

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Section: The Second Category Represented Common Research Paperrelatedmentioning

confidence: 99%

Twitter and Research: A Systematic Literature Review Through Text Mining

et al. 2020

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“…Approximately 70% of U.S. healthcare companies have adopted social networks as part of various community engagement activities related to CSR issues, such as patient education, fundraising, customer service, and support [15]. Research on corporate communication through social networks have typically analyzed companies' use of Facebook [48,49]. This platform allows stakeholders to respond to a company's posts through different tools, such as likes, shares and comments, which engender interactive systems of organizational action [50].…”

Section: Sustainability Communication Of Healthcare Organizations On mentioning

confidence: 99%

Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

et al. 2018

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Healthcare organizations are being increasingly requested to publicize their sustainability efforts on digital environments and social media, in part because previously passive patients are now becoming active customers. This paper investigates how leading healthcare organizations are using Facebook to communicate their sustainability, in terms of their focus on different components of the 3Ps (people, profit, planet) and interactive communication strategies used on social media. A content analysis was made of the Facebook posts (n = 6145) of healthcare organizations in the Forbes Global 2000 (2017 annual ranking) from 2015 to mid-2018. Our findings show that the social component of sustainability prevails over environmental and economic issues, although it does not seem to generate increased consumer engagement (in terms of users’ likes, comments, reactions, etc.). A data visualization dashboard was developed to help managers in benchmarking competitors and assessing how they can increase response rates and public engagement on social media, thus encouraging the active participation of users. The study also provides useful insights for communication managers in identifying how to use deliberative tools to develop consumer relationships on social media and aligning companies and consumers regarding shared sustainability themes.

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“…Regarding social media, for instance, researchers have investigated the usage of Twitter from companies' point of view (Castellò et al, 2016;Etter, 2014;Sundstrom et al, 2017;Taecharungroj, 2017;Tao and Wilson, 2015) as well as from a consumer point of view (Hennig-Thurau et al, 2015;Kim and Song, 2016). These studies have generated valuable insights into how businesses can use Twitter to engage, communicate and encourage behaviour in consumers.…”

Section: Data Sourcesmentioning

confidence: 99%

Emerging trends in qualitative research. A focus on Social Media

Tuan¹,

Grandi²

2018

MERCATI &Amp; COMPETITIVITÀ

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Qualitative research has undergone transformative changes. Traditionally, qualitative data was gained through interviews, focus groups or documents in what was widely considered to be an expensive and time consuming process. Thanks to the evolution of technology-and the emergence of social media and mobile in particular-the qualitative research is fundamentally changing. In this Special Issue, we will explore the evolving and changing environment in the qualitative research domain from three different aspects: data sources, data collection and data analysis. We will also investigate hurdles and challenges related to the development of the discipline. In particular, we question about the ethical behaviour in the data collection and analysis and we will also provide implications from a research, teaching and managerial point of view.

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Fortune 1000 communication strategies on Facebook and Twitter

Cited by 60 publications

References 20 publications

Twitter and Research: A Systematic Literature Review Through Text Mining

Twitter and Research: A Systematic Literature Review Through Text Mining

Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

Emerging trends in qualitative research. A focus on Social Media

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