Game of Thrones and Tourism Impacts On Croatian Housing Prices

Abstract

The Game of Thrones television program was widely seen throughout the world. The show acted as an advertisement for travel and home purchases in the Republic of Croatia. A hedonic least squares regression model adjusted for autocorrelation is used to consider the impact of the television show, tourist visits to the country and domestic personal income on the housing price index. The descriptive statistics and regression results suggest that the television show and tourism impact existing housing prices. Visitors to the country purchased or rented enough housing to cause demand to increase for residential properties which results in a higher housing price index. Per capita domestic income is not a significant factor influencing the housing price index for existing dwellings.

Film-Induced Tourism, Destination Branding and Game of Thrones: A Review of the Peñíscola de Cine Project

“…For example, of the 205 results (search carried out on 8 December 2023) that appear in Scopus if the order "Game of Thrones" is written in the "Article title" field, only 21 of them deal with something related to the sectors mentioned-travel motivations, tourism impact, transformation of the region's image, etc. Of this number, two do not limit their analysis to any specific location [22,23], 10 focus on the case of Northern Ireland [24][25][26][27][28][29][30][31][32][33], five develop the influence that the series has generated in Dubrovnik, Croatia [34][35][36][37][38] and five focus their research on Spanish locations [38][39][40][41][42]. However, none of these studies have investigated the effect that Game of Thrones has had on Peñíscola, a Spanish municipality located in the province of Castellón.…”

Perception of the filmed urban space: an analysis of the imaginaries of Madrid constructed through series and social networks

“…Regarding the impact on tourist attendance, among the most common paths to analysis has been to focus on a specific series and its possible effects on a given destination, from different points of view and using diverse methodologies. 'Game of Thrones' has undoubtedly been the most popular example in this regard, prompting analyses that focus on the series as a whole or its footprint in certain places where it was filmed, including Ireland, Croatia, and Spain, among others (Tzanelli, 2016;Tkalec, 2017;Mellina, 2020;Skoko & Miličević, 2020;Brotman, 2022;Contu & Pau, 2022;Gómez-Morales et al, 2022).…”