“…However, despite the interest elicited by users' feedback, 'few [studies] investigate how consumer use of social media networks function as a platform to conduct the same type of entertainment-enriching practices' (Wood and Baughman, 2012: 333). Thus, many of the studies carried out in this field are limited to the exploration of comments on a particular fiction in only a single social media platform (Booth, 2008;Vassallo, 2012;Wood and Baughman, 2012), forums (Knaggs, 2011;Williams, 2010Williams, , 2015, blogs (Hadas, 2013) or fansites (Webb et al, 2012). Due to the lack of in-depth studies exploring the social audience generated by Spanish TV fiction programmes in the incipient years of the convergence of the Internet and TV in Spain, this paper aims to offer a very first overview of this phenomenon.…”