“…Scholars have argued that DEI initiatives are partially transformed in practices of representation that serve to boost institutional images and rankings (LaDousa, 2018(LaDousa, , 2019Lee & LaDousa, 2015;Urciuoli, 2022) and that colleges and universities' institutionalization of "diversity" in effect obscures racism (Ahmed, 2012). This results in the further reification of identity categories, providing grounds on which such categories-that emerged from historically informed power hierarchies-are transformed to mere signifiers of difference, to be incorporated into capitalist regimes of value accumulation (Leong, 2021;Silver, 2020;Warikoo, 2016). The popularity of DEI initiatives aligns neatly with the neoliberal penetration into the institutional life of higher educational institutions (e.g., Tuchman, 2009).…”