Kairosand the rhetoric of belief

Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue

“…Others, however, have attempted to construct frameworks from the most common patterns that might be discerned in Erickson's own practice (Bandler and Grinder, 1977). In particular, Ernest Rossi, often working with Erickson himself, can be said to have provided us with the most comprehensive structuring of an Ericksonian methodology (Erickson and Rossi, 1979, 1989, 1992). Rossi's efforts are perhaps the most convincing because they place at their centre those elements of Erickson's practice which resist traditional efforts at formulation, namely, his improvisational ability and his adoption of a patient's own resources.…”

“…Certain emotions are more easily aroused in certain types of listeners, certain subjects are more resonant with particular audiences, and a speaker must always think about how to present themselves in the most trustworthy light for those who are to be persuaded (Aristotle, 2004). Furthermore, one of the most important elements in the ancient Greek understanding of rhetoric was kairos (later translated and developed into decorum by Roman theoreticians) -the ability of a rhetor to react to the opportunity of the moment (Sullivan, 1992). There is much in Ericksonian practice that is grounded in a highly evolved sense of kairos.…”

�Pandemic Pedagogy� as a Framework for DIY Professional Development

“…Reflecting on Georgian conceptions of kairos and improvisation, Dale Sullivan (1992) wrote, "If we accept Gorgias' claim that logos is a powerful lord […] we can surmise that he believed that inspiration would occur during impromptu speech" (p. 325). That is, good rhetors attune themselves to the logos of the moment.…”

“Prepare to Believe”: The Creation Museum as Embodied Conversion Narrative

“…21 More broadly, Dale Sullivan argues that kairos, temporally understood, is central to all rhetoric that aims to produce belief. 22 The emphasis on the spatial and temporal aspects of conversion in these narratives of identity transformation dovetails with the rhetorical operations of museums and other constructed spaces.…”