2020
DOI: 10.1093/shm/hkaa034
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Love Carefully and Without ‘Over-bearing Fears’: The Persuasive Power of Authenticity in Late 1980s British AIDS Education Material for Adolescents

Abstract: Summary This article examines the 1987 British AIDS education leaflet Love Carefully: Use a condom, drawing on methodologies from both the history of emotion and literary analysis. The informative leaflet, produced collaboratively by the sexual health charities Brook and the Family Planning Association, was intended to prevent the spread of HIV among heterosexual adolescents, a group increasingly viewed as ‘at risk’ by adult producers of health education globally. Steeped in British teenage popu… Show more

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Cited by 5 publications
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“…This is also in line with access to higher education, which is always a challenge that generates anxiety and distress ( 69 ). Added to this is the fear of failure; sometimes, the program they entered may not fit their liking ( 70 , 71 ).…”
Section: Discussionmentioning
confidence: 99%
“…This is also in line with access to higher education, which is always a challenge that generates anxiety and distress ( 69 ). Added to this is the fear of failure; sometimes, the program they entered may not fit their liking ( 70 , 71 ).…”
Section: Discussionmentioning
confidence: 99%
“…Yet, as Janet Weston and Virginia Berridge show (2018), national and institutional policies remained at odds with liberal health interventions. Elizabeth's work (2020a; 2020b; Forthcoming a) on AIDS‐era health promotion and safe‐sex practices among adolescents reveals how such resistance played out in British schools. In his famous (1986) BMJ leader on HIV/AIDS, Porter described education as ‘the crucial weapon’ in the state's preventative strategy.…”
Section: Hiv/aids Amr and Ongoing Challengesmentioning
confidence: 99%
“…Moreover, while significant interventions by Eleanor O’Leary and Carole Holohan have shed light on youth culture in 1950s and 1960s Ireland respectively, we still know very little about young people’s experiences of sexual health in Ireland in the later twentieth century (Holohan 2018; O’Leary 2018). In the British context, scholars such as Caroline Rusterholz and Hannah Elizabeth have conducted valuable work in broadening our understandings of the controversies around young people’s sexual health and the development of sexual health services and education aimed at young people (Rusterholz (2021, 2021); Elizabeth 2021).…”
mentioning
confidence: 99%