"I'm too old for this!"

Thiel, Sarah-Kristin; Reisinger, Michaela; Röderer, Kathrin

doi:10.1145/3012709.3016073

Cited by 11 publications

(5 citation statements)

References 23 publications

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“…Findings showed that users have mixed feelings about gamification, but youth (e.g. young consumers) are more apt to favor gamification (Thiel et al, 2016). Further research indicated that Generation X requires an easy-to-use interface over Millennials, who look for fun (García-Jurado et al, 2019).…”

Section: Demographicsmentioning

confidence: 93%

“…Badges are an important element of gamification. Though there has been some debate by game designers that badges are the least important part of games (Deterding, 2012), researchers have studied the use of badges and found that they are one of the most popular gamification techniques (Hamari, 2017;Thiel et al, 2016). Badges are defined as a game design reward given when an achievement has occurred (Hamari and Eranti, 2011) and occurs when game-defined goals have been reached (Medler, 2009).…”

Section: Badgesmentioning

confidence: 99%

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A preliminary investigation of gamification from the young consumer’s perspective

Hass

Joseph

2021

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Purpose Over the past decade, gamification’s popularity has broadened into many industries and has become embedded in consumers’ lives. As privacy protection and how firms utilize users’ data has been at the forefront of consumers’ minds, practitioners and academics alike need to understand consumers’ perceptions of the ethics of gamification. This paper aims to explore and provide preliminary evidence on young consumers’ perceptions of gamification and the ethics involved in these strategies used by firms. Design/methodology/approach The authors conducted two studies using a mixed-methods approach to gain a foundational understanding of young consumers’ perceptions of gamification. In Study 1, interviews provided initial insights and helped inform an exploratory survey administered in Study 2 to 161 young consumers attending a university in the southwest region of the USA. Findings The findings indicate that consumers have positive attitudes toward gamification tactics as long as the rewards are sufficient. Further, consumers do not find gamification as unethical as long as they have control over having the ability to opt-in. Originality/value Previous research has examined gamification from several contexts including health care, education and the workplace. However, there is little research that focuses on gamification from the consumers’ perspective, specifically the young consumer. As more firms are using gamification tactics such as on their mobile applications, it is critical to understand how young consumers perceive gamification and how that can impact the consumer-brand relationship. This research offers two studies as a first step in investigating young consumers’ perceptions of gamification tactics firms use and offers several future directions.

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Section: Demographicsmentioning

confidence: 93%

Section: Badgesmentioning

confidence: 99%

A preliminary investigation of gamification from the young consumer’s perspective

Hass

Joseph

2021

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“…Proxy variables, like gender, are not themselves causal but instead are correlated with constructs that are. For example, another proxy variable, age, has been found to moderate gamification effects such that older adults view game elements as less appropriate in serious contexts and also find them harder to use than younger adults (Koivisto & Hamari, 2014; Thiel, Reisinger, & Röderer, 2016). However, it is not age itself that likely causes this moderating effect but instead correlates of age, such as generational influences and physical well-being.…”

Section: Building a Science Of Gamificationmentioning

confidence: 99%

Gamification Science, Its History and Future: Definitions and a Research Agenda

Landers

Auer

Collmus

et al. 2018

Simulation & Gaming

256

177

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Background. Definitions of gamification tend to vary by person, both in industry and within academia. One particularly popular lay interpretation, introduced and popularized by Ian Bogost, and reiterated by Jan Klabbers, is that gamification is “bullshit” and “exploitationware.” They describe gamification as a marketing term or business practice invented to sell products rather than to represent a real and unique phenomenon relevant to a nascent game science. However, this view is an oversimplification, one which ignores a growing body of theory development and empirical research on gamification within a post-positivist epistemology. In fact, because gamification is so much more outcome-focused than general game design, current gamification research in many ways has a stronger footing in modern social science than much games research does. Aim. In this article, to address common misunderstandings like these, we describe the philosophical underpinnings of modern gamification research, define the relationship between games and gamification, define and situate gamification science as a subdiscipline of game science, and explicate a six-element framework of major concerns within gamification science: predictor constructs, criterion constructs, mediator constructs, moderator constructs, design processes, and research methods. This framework is also presented diagrammatically as a causal path model. Conclusion. Gamification science refers to the development of theories of gamification design and their empirical evaluation within a post-positivist epistemology. The goal of gamification scientist-practitioners should be to understand how to best meet organizational goals through the design of gamification interventions, drawing upon insights derived from both gamification science and games research more broadly.

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“…Collaborative platforms and possibilities to actively design and create urban environments can improve participation but new innovative technologies are needed [9,15,29,30]. The use of game mechanics and gamification in non-game contexts [31] has shown to boost civic engagement [31][32][33], especially when it comes to engagement of youth in urban planning discourses [34][35][36]. Apart from gamification, the use of mixed-reality technologies, such as virtual reality (VR) and augmented reality (AR), has the potential to create more attractive platforms for citizen participation [27,[37][38][39].…”

Section: State Of the Artmentioning

confidence: 99%

Iterative Prototyping of Urban CoBuilder: Tracking Methods and User Interface of an Outdoor Mobile Augmented Reality Tool for Co-Designing

Imottesjo

Thuvander

Billger

et al. 2020

MTI

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This research presents results from a study developing a smartphone app, Urban CoBuilder, in which citizens can collaboratively create designs for urban environments using augmented reality technology and game mechanics. Eight prototypes were developed to refine selected design criteria, including tracking strategies, design elements, user experience and the interface with game mechanics. The prototypes were developed through an iterative design process with assessments and incremental improvements. The tracking was especially challenging and using multiple bitonal markers combined with the smartphone’s gyroscope sensor to average the user position was identified as the most suitable strategy. Still, portability and stability linked to tracking need to be improved. Design elements, here building blocks with urban functions textures, were realistic enough to be recognizable and easy to understand for the users. Future studies will focus on usability tests with larger user groups.

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"I'm too old for this!"

Cited by 11 publications

References 23 publications

A preliminary investigation of gamification from the young consumer’s perspective

A preliminary investigation of gamification from the young consumer’s perspective

Gamification Science, Its History and Future: Definitions and a Research Agenda

Iterative Prototyping of Urban CoBuilder: Tracking Methods and User Interface of an Outdoor Mobile Augmented Reality Tool for Co-Designing

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