<i>Mobile</i>Media Sport: The Case for Building a Mobile Media and Communications Research Agenda

Hutchins, Brett

doi:10.1177/2167479518788833

Cited by 22 publications

(18 citation statements)

References 89 publications

(83 reference statements)

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“…Media sport researchers are frequently neglecting to analyze the rise, effects, and meanings of mobile media and communications (Hutchins, 2019). This is important because the mobile media has significant consequences for the organizations and individuals who are involved in the interaction it allows (Hutchins & Sanderson, 2017).…”

Section: Review Of Literaturementioning

confidence: 99%

Whatsappsport: Using Whatsapp While Viewing Sports Events

Tamir

2020

Journal of Sport and Social Issues

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Viewing sports events was always qualitatively different from the viewing experience of other genres. The social experience and emotional investment of sports viewers created unique viewing habits, in which second screens and social media effectively extend the experience of the millions of concurrent sports viewers wishing to share their feelings with each other. The enormous popularity of Whatsapp groups in recent years, and especially sports-focused groups, has made this app an integral element in event viewing, and created a unique viewing dynamic. This study analyzes the discourse in Whatsapp sports groups in Israel as its members view the 2018 World Cup soccer games, in an effort to identify the new role of second screens during sports broadcasts. An analysis of group messages shared by Whatsapp sports groups whose members cover a diverse range of ages and geographic locations basically shows that, in contrast to other media genres in which second screening is not necessarily related to the content broadcast on the primary screen, sports fans demonstrate an absolute commitment to the primary broadcast when second screening. On a deeper level, this study identified four main functions of Whatsapp groups during sports broadcasts: a social agent that supervises and controls the nature and quality of the primary screen broadcast, the generator of discourse that extols viewers’ expertise and effectively challenges traditional sport hierarchies, an active role in game management as fans attempt to influence game outcomes, and a means for extending fans’ celebrations of victory beyond the boundaries of the game.

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Section: Review Of Literaturementioning

confidence: 99%

Whatsappsport: Using Whatsapp While Viewing Sports Events

Tamir

2020

Journal of Sport and Social Issues

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“…Two of the three largest telecoms in Australia have made significant recent investments in content, particularly with respect to sports media (see Hutchins 2018). Telstra owns the digital rights to the Men’s and Women’s Australian Football League championship, the National Rugby League, Suncorp Super Netball (the leading Australian Netball league), the top Australian soccer league (the A-league), and the rights to men’s and women’s domestic football (soccer) leagues and international matches.…”

Section: Case Study: Telecoms Going Ott In Australiamentioning

confidence: 99%

Telecommunications Companies as Digital Broadcasters: The Importance of Net Neutrality in Competitive Markets

Meese

2019

Television & New Media

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This article examines the recent phenomenon of telecommunications companies distributing screen content over-the-top (OTT). It begins by localizing this international trend through an Australian case study and exploring how this process manifests in a relatively competitive telecommunications market. The article reveals that telecommunications companies going OTT contributes to increasing concentration among Australian Internet Service Providers (ISPs) and also raises a series of consumer issues. I go on to argue that the ownership or provision of telecommunications infrastructure must be separated from content distribution and that net neutrality needs to be embedded as a central media policy concern, even in markets with a relatively strong level of competition. However, the article also notes that such policies do not address the long-term profitability of telecommunications companies that are not already vertically integrated, a problem that future research needs to address.

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“…Further, a new well-known technology-5G network was trialed in the 2018 PyeongChang Winter Olympics (Humphreys & Finlay, 2008;Interdigital, 2016). Then, Samsung presented 12,500 "Olympic Games Edition" S7 edge smart phones to athletes from all of the global during the 2016 Rio Summer Olympics to promote its range of mobile devices, and operated three "corporate showcase pavilions" to exhibit "Samsung's latest mobile products and Gear VR Technology" to all the attendees and athletes (IOC, 2016;Hutchins, 2018). In addition, it is worth noting that, Samsung has also developed an official mobile application named "RIO 2016" with eight languages including Mandarin, Japanese, Korean, Spanish, and Portuguese which are available on that (Hutchins, 2018).…”

Section: Olympics Coverage and New Media Technologymentioning

confidence: 99%

“…Then, Samsung presented 12,500 "Olympic Games Edition" S7 edge smart phones to athletes from all of the global during the 2016 Rio Summer Olympics to promote its range of mobile devices, and operated three "corporate showcase pavilions" to exhibit "Samsung's latest mobile products and Gear VR Technology" to all the attendees and athletes (IOC, 2016;Hutchins, 2018). In addition, it is worth noting that, Samsung has also developed an official mobile application named "RIO 2016" with eight languages including Mandarin, Japanese, Korean, Spanish, and Portuguese which are available on that (Hutchins, 2018). Since it is one of the few official applications that disseminate content about Olympics, the Olympic Channel may draw on experiences and inspiration from it.…”

Section: Olympics Coverage and New Media Technologymentioning

confidence: 99%

“…Further research shown that, broadcast companies planned a process (Hutchins, 2018) that the presentation, sequence, and visualization of Olympic media capture the structures that associate with the connected viewing experiences, and viewers get involved in this process by their screen preferences, different intensities of television viewing, social networking usage, and the overall consumption patterns. Moreover, viewers and users are able to watch more Olympics live than ever before, and increasingly personalize their interaction with a plenitude of content through interlocking screens (Hutchins & Sanderson, 2017).…”

Section: Olympics Coverage and New Media Technologymentioning

confidence: 99%

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Have We Really Embraced “The Start of an Exciting New Journey”?: A Content Analysis of the Olympic Channel’s Original Series

Xu¹,

Dolma²

2019

JMC

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After the 2016 Rio Olympics, the Olympic Channel was launched on 21 August, which is a multi-platform media providing a wide range of content about the Olympics in order to promote the Olympic spirit throughout the world, including games, news, originals series, and live sports events. Compared with videos, the other part of the Channel, those from the original series could represent the coverage tendencies of the platform more relevantly. Based on framing theory, this research focused on issues of sports and analyzed 653 Original Series videos from 21 August 2016 to 31 December 2017, aiming to explore if the coverage framework the Olympic Channel constructed is distinct from what traditional Olympic media adhere to. The study found that some tendencies of the coverage of the Olympic Channel vary from traditional sports media. First, the most-mentioned five sports in the Channel (track and field, skiing, swimming, basketball, and gymnastics) are different from those in traditional sports media (gymnastics, track and field, swimming, diving, and volleyball). Second, the Olympic Channel emphasizes more on promotion of the Olympic humanistic spirits rather than competition, which is valued in traditional sports media, and the Channel implements the promotion greatly by telling characters' stories, with nearly 60% of those characters which are non-Olympic champions, including coaches and sports instructors involved in Olympic movements. Third, the Original Series records athletes in a documentary way, with the shooting perspectives extended from ordinary athletes' performance insides the domain, to their multiple identities' outsides the field, conveying the images of athletes vividly and solidly, narrowing the gap between athletes and fans. In terms of gender, however, male athletes and men's sports (46.3%) have superiority of media coverage over females and female sports. Coverage focuses placed in these two genders were found distinct as well-male athletes are endowed with more opportunities to show their athletic abilities and games experiences. As for the of athletes' nationalities, it has not been completely free from the stereotypes of traditional Olympic coverage yet-developed countries account for almost about 70% of the coverage while less than 24% is of developing countries. Such unbridgeable gap will lead the perception of sports among countries imbalanced with different economic levels and may eventually have the promotion of Olympic spirits uneven. The Olympic Channel is the International Olympic Committee's first step to change the media environment, attempting to secure the young generations' understanding towards Olympic spirits. Placing the overall amount of coverage in a global context, how to enable the Olympic

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MobileMedia Sport: The Case for Building a Mobile Media and Communications Research Agenda

Cited by 22 publications

References 89 publications

Whatsappsport: Using Whatsapp While Viewing Sports Events

Whatsappsport: Using Whatsapp While Viewing Sports Events

Telecommunications Companies as Digital Broadcasters: The Importance of Net Neutrality in Competitive Markets

Have We Really Embraced “The Start of an Exciting New Journey”?: A Content Analysis of the Olympic Channel’s Original Series

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