“…A prominent feature of 2020th studies in quality management of higher education (Krymets, et al, 2022;Manarbek, et al, 2020) attests to sustained interest in category of «quality in higher education» (Grudowski & Szczepańska, 2021;Kravchenko & Saienko, 2020), in «quality assurance» (Eaton, 2021;Neema-Abooki, 2021) and tools and means, by which its support is provided (Hadzhikoleva, et al, 2022;Li, 2021), in particular «internal quality assurance system» (Mursidi, et al, 2020;Noda, et al, 2021), which have become an integral part of quality management at the HEIs. Because of cross-cultural aspect, it requires careful attention to categories and concepts of the subject area.…”