“…The Government categorized villages into three categories, namely, basic, self-help, and self-reliant, according to a set criteria. More recent research finds that local leaders (then called Saemaul Leaders, officially acknowledged by the Government) deserve credit for successfully obtaining their fellow villagers' participation in the campaign (Han, 2010;Kim, 2009;Lee, 2013;Yang, 2015;Yoon, 2011). However, issues regarding the massive number of people who participated, and the nature and purpose of that participation -and consequently, its sustainability -remain subject to debate (see, for example, Han, 2004;Hwang, 2006;Hwang, 2011;Moore, 1985).…”