<i>Shariah</i> observation: advertising practices of Bank Muamalat in Malaysia

Haque, A. K. M. Ahasanul; Ahmed, Khaliq; Jahan, Syeada Irfath

doi:10.1108/17590831011026240

Cited by 46 publications

(60 citation statements)

References 20 publications

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“…Indeed, service quality is considered the primary factor in customer satisfaction with banks due to its impact on customer loyalty (Gait and Worthington, 2008). Perhaps as a direct result there has been a wide range of studies that have examined SERVQUAL in a banking context (see for example , Avkiran 1994;Haque, 2010;Mersha and Adlaka, 1992). The majority of studies have measured service quality by replicating or adapting the SERVQUAL model (e.g.…”

Section: Service Quality Banks and Islamic Banksmentioning

confidence: 99%

The importance of service quality in British Muslim’s choice of an Islamic or non-Islamic bank account

Abdullrahim

Robson

2017

J Financ Serv Mark

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Using an extended SERVQUAL model, this study identifies and compares the importance of service quality to Muslim consumers with an Islamic or non-Islamic bank account in a non-Muslim country, Britain. Eight group discussions and survey with 300 Muslims were conducted. Five dimensions of service quality were identified, i.e. Responsiveness, Credibility, Islamic Tangibles, Accessibility and Reputation. These differ in structure and content from the original SERVQUAL developed in the west and the subsequent CARTER model constructed in a Muslim country. In addition, significant differences were found in the importance rating of items by respondents holding an account with an Islamic bank compared to those with a non-Islamic bank account. This study is one of the first to identify and compare the importance of service quality between Islamic and non-Islamic bank account holders in a western non-Muslim country. The results advance our understanding of the impact of culture on SERVQUAL. The study provides insight into Muslims' bank choice and helps bank managers of both Islamic and non-Islamic banks to focus their attention on the service quality dimensions that matter most to Muslim customers.

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Section: Service Quality Banks and Islamic Banksmentioning

confidence: 99%

The importance of service quality in British Muslim’s choice of an Islamic or non-Islamic bank account

Abdullrahim

Robson

2017

J Financ Serv Mark

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“…A conservative estimates shows that Asia is home to an almost 700 million Muslims, some 60 per cent of the global total (O'Neill, 2010). Research has also shown that in countries such as Egypt, Iran, India, Malaysia, Morocco, Saudi Arabia and South Africa, Muslim consumers hold a great purchasing power (Haque, Ahmed & Jahan, 2010). The Islamic population has grown in size and affluence and as mentioned by Temporal (2011) there are 1.57 billion Muslims worldwide with more multinationals seeking to tap into the market.…”

Section: Introductionmentioning

confidence: 99%

An Exploratory Study on The Relationship Between Involvement and Attitude Towards TV Advertisements with Islamic Symbols and Purchase Intent

Hasan

Tamam

Bolong

et al. 2016

JKMJC

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“…Association of advertising and brands with particular religious symbol is likely to affect consumer attitude and behaviour towards the object. For example, advertising campaigns based on religious themes attract Muslim consumers and increase awareness about the product (Haque, Khaliq, & Jahan, 2010).…”

Section: Research Contextmentioning

confidence: 99%

Antecedents of General Consumer Attitude Towards Religious Advertising in Pakistan

Farooq¹,

Raza²,

Ur-Rehman³

et al. 2018

J. Islam. bus. manag.

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Using positivistic perspective, this paper seeks to investigate the antecedents of general consumer attitude towards religious advertising in Pakistan. We tried to check the impact of various aspects including affection, hedonic pleasure, social image, product information, attitude as an instrument and attitude as an institution on religious advertising. For this purpose a research design based on regression analysis was used as it is an appropriate way to test relationships between six predictor variables and one predicted dependent variable. Online survey was used to investigate the antecedents of the General Attitude towards Religious Advertising (GARA). In total, 576 closed-ended questionnaires were filled from respondents. After analysis, the research shows that Attitude Institution (AI), affection and social image are strong predictors of the GARA. However, other variables like attitude instrument, product information and hedonic pleasure are not significant predictors. Moreover social image and product information have negative relation with GARA. As this study involved students as a sample, not diverse as a group in terms of demographics, the results cannot be generalized to the population. The findings of this study serve as the guiding tool for marketing professionals especially for top management. This study helps in adopting the appropriate appeal to influence customers through religious advertising. This paper fills a gap in the research as there were few studies done on the subject. This paper has presented the ways to improve practices of religious advertising.

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Shariah observation: advertising practices of Bank Muamalat in Malaysia

Cited by 46 publications

References 20 publications

The importance of service quality in British Muslim’s choice of an Islamic or non-Islamic bank account

The importance of service quality in British Muslim’s choice of an Islamic or non-Islamic bank account

An Exploratory Study on The Relationship Between Involvement and Attitude Towards TV Advertisements with Islamic Symbols and Purchase Intent

Antecedents of General Consumer Attitude Towards Religious Advertising in Pakistan

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