In today's competitive world, new and complex communications products need to move from the laboratory development environment to the marketplace in a quick but orderly fashion. The objective of a controlled introduction is to evaluate not only the specific product's performance but also its documentation, training, manufacturing, delivery, service, and customer satisfaction. This paper describes the scope of the controlled introduction of the System 75 office communication system. Topics include customer selection criteria, sales‐team support, customer and service training, initial customer and internal corporate installations, and the evaluation process.