“…For instance, in 2016, authors used care (6) to index varying topics, from rituals of elderly care in Thailand (Aulino ), to kinship ideology in domestic violence counseling in India (Kowalski ), to sex work in Japan (G. Koch ), although with labor and precarity among its keywords, the latter article does fit the economy and neoliberalism cluster. Likewise, media (7 in 2016; 4 in 2017) refers to mass media as well as digital and popular media in very different contexts, indexing topics that may or may not fit the main themes (Ball and Nozawa ; Dent ; Fisher ; Gray ; Holmes 2016; Jusionyte ; N. Evans ; Shipley ; Stankiewicz ). Other frequently recurring words in 2016 include ethnography (6), food (5), gender (5), kinship (5), performance (5), violence (5), anthropology (4), love (4), and NGOs (4); of these, only gender reappears in each of the Table columns for the following three years, but it is surpassed by anthropology in the final count shown in Table , discussed below.…”