I The Effect Of Corporate Reputation On Health Insurance Choices In A Public-Policy-Shaped Environment Of Premium Equality

Selected Essays on Corporate Reputation and Social Media

“…Under the situation of premium equality, the SHI fund TK was found to be far ahead in terms of corporate reputation (KICK and LITTICH, 2011). Those findings are also confirmed by the study at hand and, thus, support the results of the count analysis above.…”

“…By setting contribution rates equally to 15.5% of each insurant's gross income, the reform's intention was to create a SHI system that is especially differentiated by offered benefits. KICK and LITTICH (2011) show that under the situation of premium equality, consumers indeed attach more importance to benefit and coverage details. Since price as the major differentiation criterion broke away, SHI funds had to react promptly to counteract a potential loss of insurants.…”

“…Following KICK and LITTICH (2011), corporate reputation and a company's brand name took over the most important signaling role on the market of premium equality. I expect additional contributions to reverse this effect ─ away from "more coverage for the same price" to a pre-2009 situation of "where to get the same coverage for a better price".…”

“…For detailed information of differentiation attributes please refer toKICK and LITTICH (2011). The paper can also be found as the first document in this dissertation.…”