“…Related cardiovascular and metabolic health concerns (Ascherio, Katan, Zock, Stampfer, & Willett, 1999;Kuller, 2006;Rader, 2007;Stender & Dyerberg, 2004) have led to the development of margarines, spreads, and food products that are lower in saturated and trans fats, including 'trans fat free' and 'low in saturated fats' preparations. Marketplace surveys, however, indicate that there is an inverse relationship between the price of margarines and the content of saturated and trans fats that they contain (Albers, Harnack, Steffen, & Jacobs, 2008;Ricciuto & Tarasuk, 2005). Thus, currently available products that are lower in saturated and trans fats tend to cost more, and this may be a significant barrier to their use by price-conscious, and lower income consumers.…”