‘I think other parents might. …’: Using a projective technique to explore parental supply of alcohol

Jones, Sandra C.; Magee, Christopher A.; Andrews, Kelly

doi:10.1111/dar.12258

Cited by 24 publications

(19 citation statements)

References 37 publications

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“…9 However, the limited research on factors associated with parental supply has focused on parental attitudes, used only cross-sectional designs, or focused on supply of whole drinks. 9,[21][22][23] There are no prospective studies investigating what parent and adolescent characteristics predict parental supply of sips. The lack of such prospective research runs the risk that the reasons for supply provided by parents are post hoc explanations and may obscure some antecedents of supply.…”

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confidence: 99%

Parents Who Supply Sips of Alcohol in Early Adolescence: A Prospective Study of Risk Factors

et al. 2016

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confidence: 99%

Parents Who Supply Sips of Alcohol in Early Adolescence: A Prospective Study of Risk Factors

et al. 2016

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“…Due to the cross‐sectional nature of the dataset, we cannot infer causality with this family‐based supply – for example, whether parental provision contributed to risky drinking, or parents only started to provide alcohol in an attempt to control established risky patterns . However longitudinal and annual trend studies suggest that lower parental approval for drinking and lower parental supply prospectively reduce risky drinking .…”

Section: Discussionmentioning

confidence: 99%

Alcohol supply as a favour for a friend: Scenarios of alcohol supply to younger friends and siblings

Lam

Ogeil

Fischer

et al. 2019

Health Prom J of Aust

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Issues addressed Adolescents under the legal purchase age primarily source their alcohol through social networks. This study assessed the provision context from the perspective of both underage recipients and their suppliers who were older peers and siblings. Methods Interviewer‐administered surveys were conducted with 590 risky‐drinking (50 g alcohol per session, at least monthly) adolescents. Participants of legal purchase age (18‐ to 19‐year‐olds; n = 269) reported their provision to 16‐ to 17‐year‐olds under eight scenarios. Those aged 14‐17 (n = 321) reported receipt of alcohol under the same scenarios plus two parental supply contexts. Results Purchase‐age participants reported supply: to an underage friend (67%), an acquaintance (44%) or a sibling (16%) to drink at the same party; to a friend (43%) or sibling (20%) to take to another party (20%) and to a stranger near a bottle shop (5%). Supply to a friend at the same party was more likely if money was exchanged (60% vs 40%; P < 0.001). Almost all (98%) 14‐ to 17‐year‐olds reported receiving alcohol from an adult (including 36% from a parent for consumption away from the parent), with a similar pattern of receipt scenarios as those reported by the 18‐ to 19‐year‐olds. Conclusions Provision of alcohol was more frequent with a friend than a sibling or stranger, in close environmental proximity, and if money was exchanged. So what? As supply may be sensitive to monetary considerations, the incidence of underage receipt may be affected by community‐wide pricing measures. Traditional alcohol availability regulations should be supplemented by strategies relating to the social nature of supply and demand.

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“…Phase 2 (launched in Jan 2014) provided the community with a call to action, “Can a community stop underage drinking?” in a six week ‘teaser’ campaign, followed by the addition of “Kiama can” on all communication materials (also six weeks) and included customisable posters and banners to enable local groups to express their support for the campaign. Consistent with the literature on SNA [19] [19], Phase 3 (launched in April 2014) focused on normative behavior within the local community and provided strong social norms messages predominantly through a poster campaign, supported by a variety of media and marketing activities. Messaging consistently referred to ‘our community’ reinforcing normative perceptions of drinking among those in the Kiama community.…”

Section: Method—the Social Marketing Programmentioning

confidence: 99%

“…Consistent with this, teens and parents expressed a preference for high-fear messages that targeted ‘those’ kids and parents and sought to address ‘their’ problematic drinking and alcohol provision. The projective study found the importance of children ‘fitting in’ with peers was the primary perceived motivator for both the mother and the father providing alcohol [19]. This suggests some parents may perceive the risks of alcohol-related harm to be the lesser evil compared to the social isolation of not fitting in with peers.…”

Section: Method—the Social Marketing Programmentioning

confidence: 99%

Combining Social Norms and Social Marketing to Address Underage Drinking: Development and Process Evaluation of a Whole-of-Community Intervention

2017

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Youth alcohol consumption has been steadily declining in Australia, as in other countries; fewer young people are drinking and the age of initiation is increasing. However, young people, their parents and others in their communities continue to believe that adolescent (excessive) drinking is the norm. This perception, and the concurrent misperception that the majority of parents are happy to provide their underage children with alcohol, creates a perceived culture of acceptance of youth alcohol consumption. Young people believe that it is accepted, and even expected, that they will drink; and parents perceive that not providing their adolescent children with alcohol will lead to social exclusion. There is evidence that shifting social norms can have an immediate and lasting effect adolescents’ (and adults’) alcohol related attitudes and behaviors. This paper reports on a novel, community based social marketing intervention designed to correct misperceptions of alcohol related social norms in an Australian community. The project utilized a social marketing approach, informed by the full complement of Andreasen’s social marketing benchmarking criteria, and concurrently targeted adolescents, parents of adolescents and the broader community. Using extensive formative research and multiple evaluation techniques, the study demonstrates that shifts in community social norms are possible and suggests that this approach could be used more widely to support the positive trends in youth alcohol consumption and parental supply.

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‘I think other parents might. …’: Using a projective technique to explore parental supply of alcohol

Cited by 24 publications

References 37 publications

Parents Who Supply Sips of Alcohol in Early Adolescence: A Prospective Study of Risk Factors

Parents Who Supply Sips of Alcohol in Early Adolescence: A Prospective Study of Risk Factors

Alcohol supply as a favour for a friend: Scenarios of alcohol supply to younger friends and siblings

Combining Social Norms and Social Marketing to Address Underage Drinking: Development and Process Evaluation of a Whole-of-Community Intervention

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