“…There is a glut of information in extant literature examining how religion influences many facets of life: values (Delener, 1994;Fam et al, 2004), selfidentity (Cosgel and Minkler, 2004), lifestyle choices (Fam et al, 2004;Vieten et al, 2006), group membership (Bearden and Etzel, 1982), relationships (Reynolds, 2008), concern for the ''other'' (Arnould et al, 2009;Cornwell et al, 2005;Delener, 1994;Martin et al, 2007), and culture (Delener, 1994) to name but a few. Determining the connection between religion and economic exchanges is not new either (Peifer, 2008).…”