I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial

Herz, Marc; Diamantopoulos, Adamantios

doi:10.1509/jim.16.0051

Cited by 73 publications

(74 citation statements)

References 70 publications

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“…Language may produce an exotic atmosphere that affects consumer perceptions of a product (Herz, & Diamantopoulos, 2017). Consumers have limited information about the country of origin of a brand; therefore, they may form perceptions of the product's country of origin according to the language found on the packaging (Gopinath & Glassman, 2008;Herz, & Diamantopoulos, 2017). However, people associate different languages with different images and feelings of a country; therefore, manufacturers should choose languages carefully.…”

Section: Discussionmentioning

confidence: 99%

“…Participants sampling products with the same region (Ex: Japan) label perceived equal degrees of similarity, regardless of the true taste difference between two samples (Japanese and Chinese). In other words, the visual cues dominated the taste cue (Hoegg & Alba, 2007;Labrecque et al, 2013), and region images influenced consumer judgments (Koschate-Fischer et al, 2012;Herz & Diamantopoulos, 2017). In addition, concrete haptic written descriptions and visual depictions of products can partially enhance certain types of touch information (Peck & Childers, 2003b).…”

Section: Introductionmentioning

confidence: 99%

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Do Visual and Haptic Cues Affect Taste?

Chen

Hou³

et al. 2019

CMR

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Previous studies have found that touch input influences customer attitudes and behavior; however, most research in this area has focused on diagnostic rather than nondiagnostic input. The concept is that the perceptual transfer of haptic cues is from the product container to evaluation of the product itself. Two studies were conducted. The study1 (75 participants) tested whether high-or low-autotelic NFT consumers tended to incorporate haptic cues into their product evaluations. The study2 (153 participants) examined whether haptic cues influenced taste effects through the moderating role of the visual cues. In addition, this study also examined the moderating role of visual cues with 2 languages (Japanese and Chinese) in product packaging. The analysis was conducted using ANOVA. The experimental findings suggest that haptic and visual cues affect quality evaluations, brand attitudes, and purchase intentions. In Contemporary Management Research 26 addition, visual cues and the autotelic need for touch moderate the relationship among haptic cues, quality evaluations, and brand attitudes. The results have implications for product and packaging designers, not only regarding material attributes but also on the visual presentation of products.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Do Visual and Haptic Cues Affect Taste?

Chen

Hou³

et al. 2019

CMR

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“…Additionally, previous studies do not also completely describe the impact of the packaging cues on the perceived product quality (Roselli, Carlucci et al 2018). Furthermore, perceived product quality has also been proved to be directly impacted by external cues (Roselli, Carlucci et al 2018) but there are very limited studies focusing on the effect of brand name (Sharma and Garg 2016), country of origin (Herz and Diamantopoulos 2017), price (Huang, Dawes et al 2017) and precautionary label on perceived product quality.…”

Section: Setting Scenario Of Pakistani Marketmentioning

confidence: 99%

Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

Javeed¹,

Khan²,

Khurshid³

et al. 2019

Preprint

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The aim of this study is to probe into the impact of extrinsic packaging cues (brand name, price, country of origin and precautionary label) on the quality perceptions of the consumers when the intrinsic qualities are not experienced yet. Consumer knowledge is used a moderator in the study. The study also aims to investigate the influence of the consumer knowledge as a moderator on the relationship between food packaging cues and perceived product quality. Survey was conducted using mall intercept method (n= 478) with a self- administered five point Likert scale questionnaire in Rawalpindi and Islamabad. SPSS and PLS were used for analyzing the data. In order to ensure the internal consistency of the variables Cronbach’s alpha was used. Among all the variables which were studied in theoretical framework, precautionary label came out to a strong extrinsic in contributing to the formation of product quality perceptions. Additionally, brand name and Price are also considered as important quality determining extrinsic cues. On the other hand, Country of origin as an extrinsic cue turned out to cast no impact on the quality perceptions in Pakistani consumer market. Among the interaction paths, consumer knowledge held a significant role for brand name and country of origin with perceived product quality. This study comprises of number of research limitations. The mall intercept method was utilized in which sample control is difficult. The data was collected from Rawalpindi and Islamabad which might pose a problem for generalizability. Along with the limitations, this study presents horizon for the future researchers by presenting a model of research which could be extended to other marketing contexts. The research revealed that, the schema of extrinsic packaging cues cast a deep impact on the product quality perceptions. The results imply that practitioners need to embed the extrinsic cues much intelligently as they tend to produce prior to the usage quality perceptions regarding the product. This study puts forth a significant understanding regarding the utility of extrinsic packaging cues in the determination of product quality perceptions. The paper provides insights from Pakistani market.

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“…Gürhan-Canli and Maheswaran (2000) consider the COO as a tool for evaluating new products. Similarly, for Herz and Diamantopoulos (2017) and Klöckner et al (2013), the COO is an important aspect of labels and product evaluation. The COO is also one of the crucial aspects of purchasing decisions (Visbal et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The report by the European Parliament (Agriculture Committee) also shows that there is considerable interest in indicating the origin of grocery (Menclová, 2018). However, when researching the COO, a frequent problem is that consumers are reluctant to admit this influence on their behaviour (Herz and Diamantopoulos, 2017). The COO is expressed most directly by the abbreviation "Made in" on the product, after which customers are interested in the fall of barriers between countries (Amine et al 2005;Rezvani et al 2012;Bandyopadhyay, 2014).…”

Section: Introductionmentioning

confidence: 99%

Labels Referring to Czech Origin

Korecká¹

2019

AOP

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The globalisation of markets leads to increased competition and the commodification of products. Research has led to growing customer interest in the Country of Origin (COO) when buying grocery. The COO is one of the crucial aspects of buying decisions and can provide a competitive advantage to local producers when differentiating from foreign rivals on the Czech market. However, there are labels where the COO have different conditions for branding. The aim of the article is to analyse COO labels and the quality referring to Czech origin in selected domestic grocery. The COO conditions serve as an evaluation criterion for labels. A descriptive and comparative analysis is used to achieve the goal, with each label examining the conditions for branding in relation to the COO of products. The source of information of the labels was the methodologies, regulations, the bulletin, website and rules for branding. In the case of inadequate information on the COO conditions, the data was acquired by interview or e-mail. The result of the analyses is the comparison of the COO and quality labels in terms of the product origin criterion. The final table summarises the results of the analyses and provides a preview of the situation of the labels on the Czech market. The results indicate that a number of labels refer to the COO by graphic design and the term. However, the COO of the product is not a primary criterion for branding. As the results show, the situation in the Czech market may be unclear. Primarily, labels do not have to state the COO or to be a quality identifier. Labels of the COO and quality are often purpose-designed by government, and profit or non-profit entities to highlight product parameters.

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I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial

Cited by 73 publications

References 70 publications

Do Visual and Haptic Cues Affect Taste?

Do Visual and Haptic Cues Affect Taste?

Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

Labels Referring to Czech Origin

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